P&G presents ‘Gen-Next’ Award at HSBC Colombo Fashion Week

Thursday, 18 April 2013 00:25 - - {{hitsCtrl.values.hits}}

Procter & Gamble (P&G) partnered the 10th edition of HSBC Colombo Fashion Week (CFW) supporting the ‘Gen-Next’ of fashion designers as part of its global initiative ‘Winning Mums,’ honouring and paying tribute to the people who have helped the young designers to get to where they are, their mums, their mentors and their pillars of inspiration.

This year the Gen Next Designer Award was awarded to the label Arra, by Sharmila and Punya. Judging the award was Bibi Russell and Prasad Bidapa, who commended the duo for the elegance of their collections with its restrained monochromatic palette and intricate finishing touches on the garments, which were sophisticated and well executed.

The winning designing duo presented a three part collection in cotton and linen that began with pure white and ended in black. The silhouettes were modern and wearable, creating a pleasing look and feeling, which captivated the audience.

HSBC CFW is the perfect platform that gives young Sri Lankan designers the opportunity to reach a bigger stage both locally and internationally allowing these news designers to showcase their original designs to a wider audience.

The HSBC CFW ‘Gen-Next’ award presented by P&G will give the winning duo Arra the opportunity to further expand their career in the fashion industry in terms of getting the correct exposure and the resources to take their craft to the next level. Arra, the 2013 Gen-Next winners, will be privy to engaging with renowned established designers and buyers while learning more from the mentoring process tailored to the scale of their products.

P&G is a company which is in the business of helping moms, all around the world, recognizing that it is the mothers with their enduring commitment to see their child succeed that helps these budding designers get to where they want to be, always supporting them and cheering for them louder than anyone. The ‘Gen-Next’ award by P&G gives these young upcoming designers an opportunity to succeed, a moment all mothers cherish.