Hameedia unveils Colours of Linen

Tuesday, 29 March 2016 00:00 - - {{hitsCtrl.values.hits}}

The sarong has never looked this stylish! The humble sarong gets a couture makeover and a new lease on life under the deft hands of premier Sri Lankan men’s fashion brand, Hameedia. A first of its kind, Hameedia is proud to announce the new ‘Linen Kurtha, Shirt and Sarong Collection’ for this year for the sartorially savvy man.

The new collection comes with clean-cut and refined designs and a myriad of colours. Sarongs featured in the collection exude sophistication and simplicity balanced with comfort. The entire collection of sarongs, kurthas and shirts comes in 25 colours ranging from deeper hues to muted pastel shades and two-toned clothes – shoppers will be spoiled for choice and style.

The collection will be available in ready-to-wear designs and made-to-measure for that perfect fit and an added personalised finish. Customers also have the flexibility of mixing and matching colours and styles to achieve their perfect look. With the Aluth Avurudhu season just around the corner, the collection is ideal as the perfect gift and comes in gift boxes.

The new, updated sarongs have been designed for versatility and are suited for day wear, smart casual and formal. The sarong can be worn with either a kurtha top, tunic collared shirt or a regular collared shirt while selected shirts now come with pin tux design.

Commenting on the new collection, Sri Lanka’s celebrated menswear specialist Hameedia Ltd. Managing Director Fouzul Hameed said, “The potential for Sri Lankan menswear has never been more exciting. Around the world, stylish menswear has come of age and has gained momentum. It is time for Sri Lankan menswear too to push the boundaries of style and sophistication. The sarong is an age-old garment, which we have tweaked and given a touch of sophistication to suit the taste and style of the contemporary Sri Lankan man.”

“We at Hameedia have strived for decades to take worldwide men’s fashion trends, translating and adapting it to Sri Lankan sensibilities and this collection reflects our vision. Our new collection achieves the elusive sweet spot between comfort and style and is made with the highest quality of fabric,” he added.

Natural, lightweight, lint free and long lasting, the linen used comes from the finest Irish yarns which are the best of the best. Its texture lends itself to crispness in design and style, allowing its wearer to look effortlessly stylish with minimum hassle.

Launched at the ‘Envoy Concept 2016 Fashion Show’, the collection is especially designed fully in linen for its unique silhouette and its adaptability to any climes, attuned to Sri Lanka’s tropical climates. Hameedia has consistently focused on pioneering style coupled with comfort and the collection’s linen fabric allows for breathability and coolness in hot summers, lessening the heat and humidity for the wearer.