Celebrating special ladies with “be beautiful boutique” this Mother’s Day

Friday, 29 April 2016 00:00 -     - {{hitsCtrl.values.hits}}

 “be beautiful boutique” which recently opened doors to a whole new world of fashion in Colombo for ladies and kids is introducing a very special range of maternity wear to celebrate womanhood and pregnancy this Mother’s Day. Available at the exclusive store at Suvisuddharama Road in Colombo 6, the range features designs that are hand-picked by store owner Bhanuki Pathirana to ensure stylish, quality and practical comfort.dff

Commenting on the latest addition to her store, Bhanuki notes, “We really want to focus on making a change in maternity fashion and our ultimate goal is to become the go-to brand for mums-to-be. We really focus on comfort as much as making it modern.”

The collection available at the store includes the full range of clothing from the early months to the final few weeks and caters to the changing body shapes of a pregnant woman. The store also not only stocks its own “be beautiful” brand for maternity but also makes space for internationally renowned brands. Mostly using jersey fabric for its stretchable quality the collection features office wear, formal wear, casual wear and nursing friendly outfits.

“At the moment the local maternity fashion market is not providing enough choices to pregnant women. There is a high demand for maternity items specially in the office wear segment but not enough supply to different needs. We gather all the information from our clients and personally make designs that they are looking for and also the sizes they are looking for”, adds Bhanuki. 

With global trends in maternity fashion also evolving with celebrities such as Kate Middleton making fashion statements even in maternity dresses, the focus is also shifting to looking good even with the baby bump. The collection at “be beautiful” therefore stocks everything from long blouses to wear with tights, tops which are not restrictive but at the same time giving a flattering shape, wrap around dresses made famous by the Duchess of Cambridge, tops and pants that expand with the growing bump, as well as stylish but comfortable evening dresses. The collection is also colourful and vibrant signifying the joys of motherhood.

Concentrating heavily on an online presence that brings in most of their inquiries, the “be beautiful” Facebook page receives inquiries on in-house designs and requests for custom-made outfits on a daily basis. The store is more than happy to do minor alterations on clothing to ensure that every customer is satisfied with the final look. On hand to speak with and help shoppers pick the perfect outfit Bhanuki also finds it a good way to really understand the Sri Lankan style and cater to the local climate, body shapes and skin tones.

The store also stocks an extensive collection of stylish women’s wear in formal, casual and evening variants. Complimentary accessories such as trendy jewellery, belts and scarves to finish the perfect outfit are also available. A trendy kid’s wear section for boys and girls also features unique kid’s clothing which is sure to excite the young ones who love matching their clothes with mum and dad.

A special store-wide promotion specifically for Mother’s Day is also being introduced with all customers enjoying 30% off on all kids’ items, 20% off on women’s clothing and 10% off on the maternity clothing range. The offer starts on 28th April and will be extended till the 8th of May. The store also offers delivery within Colombo city limits through “Free My Time”. For more details on in-house collections please visit the “be beautiful boutique” Facebook page at www.bebeautiful.boutique or visit the store at 147, Suvisudhdharama Road, Colombo 6.