Avirate launches newest lingerie collection at CFW along with its Spring/Summer 2013

Colombo Fashion Week – the platform for fashion – is where Avirate will launch its newest lingerie collection, headed and directed by internationally recognised designer Carol Maloney, whose work has been featured in leading retailers such as Bloomingdales, Saks, Macys, Harvey Nichols, Galleries Lafayette, Le Bon Marche and whose work has graced the covers of numerous Victoria Secret catalogues.

“We feel that we are positioned to be a leading fashion lingerie brand in the global market,” said Ashraf Sattar, Timex Chairman.

As the brand prides itself on high street sensuality, the new lingerie collection features beautiful French Laces, gorgeous embroideries and a basics comfort range that pushes industry capabilities in technology while adding a touch of glamour and sensuality. This June, Avirate will open its newly conceived and beautifully detailed boudoir lingerie department, making Avirate lingerie a leader in the market.

The newest Spring/Summer collection will also be unveiled at CFW. This collection is inspired by our very own ‘Island Spirit’.  It features various types of tropical prints in both bright and muted colours in the form of digital printing.  The collection also radiates sensuality mixed with confidence. It’s been designed with the aim to energise regular women with sensuality, and also to refine their own unique beauty and highlighting their individuality. Avirate celebrates the diversity, individuality, personality, style and beauty of every woman through its creation.