AOD Campus brings in top international design knowledge

Tuesday, 4 June 2013 00:00 - - {{hitsCtrl.values.hits}}

Utilising its influential network of connections with globally reputed universities, AOD international design campus recently collaborated with Falmouth University UK. With this innovative collaboration, AOD hosted one of UK’s most senior graphic design and typography professors from Falmouth University UK faculty, to visit Sri Lanka and work closely with AOD’s design degree students

Through this special collaboration, AOD International design campus’ graphic design students had the rare opportunity to work with Falmouth University UK acclaimed typography expert and senior professor in Graphic Design, Tim Donaldson. Professor Donaldson is a senior Typeface expert in the UK and has designed about 60 typefaces for Adobe, FontShop International, The International Typeface Corporation and Letraset. He wrote a book about the history of the alphabet entitled ‘Shapes for sounds’ and is soon to publish his second academic writing.

The objective of the project was to design new Sinhala typefaces after much research and study into the evolution of Sinhala letters. UK High Commissioner to Sri Lanka John Rankin and British Council Country Director Tony Reilly acknowledged the importance of such projects for UK-Sri Lanka educational correlations by meeting with AOD graphic design department and Prof. Tim Donaldson, when they visited the campus recently. The project was made possible due to AOD International Design campus’ close relationship with University College Falmouth UK with the support of Falmouth’s Head of Design Patrick Gottelier.

Other contributors to the project were Sinhala typeface expert Pushpananda Ekanayake, Dr. Asoka Mendis de Zoysa and professional calligrapher Rizwan to understand the evolution of Sinhala letters and typeface. The phase 1 of the project spanned for a period of one week and the students hope to continue the project with the guidance of AOD’s international design faculty.

To find out more, call 0115867772/3or visit AOD International Design Campus at 29, Lauries road, Colombo 4 between 9 a.m. and 5 p.m. on weekdays, or log on to www.aod.lk