VLCC makes a healthy start

Saturday, 9 April 2011 00:02 - - {{hitsCtrl.values.hits}}

VLCC, an international wellness brand, has made a strategic entry into the Sri Lankan market to further consolidate its presence in the South Asian region. Headquartered in India, the brand is currently present across eight countries in the Indian sub-continent and the Middle East.

The opening of its operations in Sri Lanka highlights VLCC’s commitment to the region, having earmarked an investment of US$ 15 million for expanding its presence in South Asia alone.

Wellness seekers in Sri Lanka will now directly benefit from VLCC’s world-class expertise in slimming, skin and hair services; education and training institutes; and manufacturing and retailing of personal care products. The international brand has already established two luxurious VLCC Centers for slimming, beauty and fitness in Colombo and Nugegoda and hopes to expand its presence in key locations across Sri Lanka.

Sandeep Ahuja, Managing Director, VLCC Health Care Ltd, commented that the decision to establish its presence in Sri Lanka was spurred by the increasingly evident rise in incidents of obesity as also lifestyle related diseases, coupled with rising disposable incomes and growing economic prosperity in the island-nation, along with the fact that Sri Lanka is being perceived globally as an investment hot-spot.

Wellness seekers in Sri Lanka can expect a combination of the time-honored tradition of the personal touch with customized solutions to address weight management from normal to medical/ therapeutic conditions; the latest skin care equipment and spa technology for “result-oriented” treatments; and medical skin aesthetics administered under the care of best of dermatologists and experts, along with an impressive assortment of solution-oriented treatments for the skin and hair, and high-end salon services. All these services are now available under one roof at the VLCC Centre, rendering it a one-stop slimming, beauty and fitness solution.

VLCC has a network that spreads over 237 locations across 102 cities in eight countries including India, UAE, Oman, Bahrain, Qatar, Nepal, Bangladesh and now Sri Lanka. Led by a vision of “Transforming Lives”, VLCC founder and mentor, Vandana Luthra, opened India’s first Transformation Centre in New Delhi in 1989, pioneering the wellness market in India, effectively combining fitness and beauty as an approach to holistic wellness. Furthermore, VLCC has been a key contributor to benchmarking services and customer satisfaction while harnessing top-of-the-line technology and applications.

VLCC is widely recognized for its scientific weight loss solutions and its therapeutic approach to beauty treatments. Present across 8 countries, including Sri Lanka, India, Bangladesh, Nepal, UAE, Oman, Bahrain and Qatar, the group has a footprint that spans 237 locations across 102 cities.

With a staff strength of nearly 7000, over two-third of whom are experienced specialists including doctors, nutritionists, psychologists, cosmetologists and physiotherapists and having served over 10 million customers since its inception, VLCC today has achieved an iconic status in the wellness domain.