Seri launches new green tea range of products

Friday, 29 March 2013 02:49 - - {{hitsCtrl.values.hits}}

By Cheranka Mendis

Expanding the list of Seri secrets under its brand, Seri Naturals Pvt. Ltd on Wednesday launched a brand new Green Tea Beauty Skin Care Range to the local market.

Backed by the success of the ‘Super Fruity’ range of products launched in April last year, the new range is inspired by green tea, an ingredient used by the Chinese for over 4,000 years with healing properties for skin and body.

The premium skin care range introduced by Seri comprises of a selection of bath and beauty products ranging from face wash to face scrub, toner, moisturising lotion, and a shower gel designed to soothe and rejuvenate the skin.

Noting that the new range is packed with natural antioxidants that repair damaged cells and maintain the skin’s elasticity, Seri Naturals Brand Director Shayana Ameresekere noted that the products are rich in vitamins A and B2 which helps combat acne.

Having conducted research for over five years to come up with the perfect green tea solution for the local market, the range follows Seri’s promise of products devoid of parabens, mineral oils, alcohol, phthalate, triclosans and soap and are made to international quality standards. “It is a total solution to look beautiful and feel radiant day after day,” she said. “We offer the best possible products at affordable price points for the consumers.”

Speaking to the Daily FT, COO Malik Perera noted that Seri as a brand has done extremely well in the market, facing competition with ease with its unique product offering. “The Super Fruity range which was the first to be introduced under our brand has done well in the market and is now available in over 5,000 outlets island-wide apart from supermarket chains and salons.”

Having entered the market with 18 products, the new product line has been launched to cater to the increasing demand for green tea induced products in line with the trend in the world market. More exciting products are in the pipeline, he said. “We uphold our promise of delivering the best for skin with no ingredients to cause even minimal harm,” Perera said. In the process of establishing a sound platform locally, the company also has plans to go international and has registered the trade name in most of the European countries, he said. “We want it to be a great success in the long run. Therefore we will take time to plant ourselves firmly here before venturing out.”

Pic by Sameera Wijesinghe