For the first time since its inception, MTV Channel (Pvt) Ltd. joins hands with a Pay TV service provider and being first to air MTV channels, SLT PEO TV wishes to proudly announce to its customers the launch of the three MTV channels Sirasa TV, Channel One MTV and Shakthi TV on the PEO TV platform from now onwards. MTV Channel (Pvt) Ltd.
is the premier private television network in the country equipped with state-of-the-art audio-visual equipment and progamming. This new tie up will permit all PEO TV customers to watch their favourite TV programmes aired on MTV’s channels without any additional cost. Sirasa TV, Channel One MTV and Shakthi TV will also be provided with Time shift TV to offer convenience to customers to watch what they have missed out, whenever they want.
“PEO TV has created a paradigm shift in the local television entertainment industry by delivering a personalized television experience to customers with its superior technology and unique features offered. Today we are stepping towards another milestone to strengthen PEO TV channel bouquet with most popularly watched leading local channels and this partnership will undoubtedly enhance the choice for the customer,” SLT CEO Greg Young said.
“Our motive is to offer our customers the best entertainment experience and by introducing MTV channels on the PEO TV platform, we believe that we have fulfilled one of the long awaited demands of our customers, the most wanted Sirasa TV, a channel that has been positioned as a trend setter in the local media industry,” stated SLT Visioncom (Pvt) Ltd. CEO Malraj Balapitiya.
Speaking on behalf of MTV Channels, MTV Channel (Pvt) Ltd. Group Director Nedra Weerasinghe said, “Joining hands with SLT PEO TV will help us increase our coverage to an extended IPTV audience and also feature the rich PEO TV platform capability that will enable us to deliver more interactive programmes to our viewers in the near future. As industry leaders we have plans to deliver some of the best programming and we are confident this partnership will benefit our audiences through quality delivery of this quality content.”
Incorporated in 1993, MTV Channel (Pvt) Ltd. commenced operations in 1994 with the launch of MTV. BY 2000, its channels Sirasa TV, Channel One MTV and Shakthi TV had reached a leadership position in each language category and was renowned for its innovative programming, the resounding success of which set the blueprint for Sri Lanka local language programming and spawned several copy cat versions of their shows. MTV is also widely acclaimed for its news service ‘News First’ which has established itself as Sri Lanka’s premier news provider operating the country’s largest electronic newsroom and providing over 200 balanced timely news reports per day in all three languages.
Sri Lanka Telecom PLC introduced the IPTV (Internet Protocol Television) technology to Sri Lanka under the brand name PEO TV (Personalized Entertainment Option). SLT PEO TV offers a host of services to its customers including live TV services, time shift TV, rewind TV, video on demand, subscription video on demand and many interactive applications and services. SLT PEO TV currently owns an active subscriber base of 40,000 around the island and presently customers can enjoy over 60 local and international TV channels.