Lift Designer Wear launches Niro & Nelo exclusively at Glitz
Wednesday, 21 August 2013 00:00
Niro & Nelo, the unique designer label created under LIFT Designer Wear has been in the forefront of the Sri Lankan fashion industry presenting a distinctive flair since its inception in 2011. Catering to a discerning clientele for nearly two years, now Niro & Nelo has spread its wings to convey the beauty of fashion to a wider clientele in partnership with Glitz, the well known fashion retailer. Inaugurating this unique partnership, Niro & Nelo launched its collection at Glitz, Mt. Lavinia showroom recently amidst glamour’s affair and a distinguished gathering.
Designed by prominent fashion entrepreneur Niroshani Leanage along with her sister Neloni Leanage, who handles the production, sales and PR, the fashion label mainly encompasses evening wear while from time to time diverting to design semi casual as well as office wear. As such, the premiering range of Niro & Nelo available at Glitz includes a range of styles in semi casual and office wear imbued with vibrant shades and muted tones. Basic tight fitted shifts to flared dresses to variant hued blouses in the range present the ideal outfit that could be worn during the day for work as well as for an evening function.
Commenting on the launch, LIFT Designer Wear Ltd. Managing Director and Designer Niroshani Leanage said, “Our designs always have something unique to offer our customers and we found that while having a strong customer base for evening wear, they were also reaching us for ready to wear semi casual and office collections. So when Glitz welcomed our brand, to partner with them, we decided to promote our office and semi casual range through Glitz. We will still produce limited quantities but the brand can now reach more people at their convenience.” Each design will only carry 20 pieces or less per store creating more exclusivity and Niroshani Leanage hopes to unveil 15 to 20 new designs each month paving the way for more options and variety for customers. Priced at a competitive rate and fashioned using high quality fabric imported from overseas, the range encompasses fabrics such as chiffons, corduroys and georgettes imparting a difference from the usual range of linens and cottons that most Sri Lankan customers are used to.
“What is special about Niro & Nelo is the cut and the style,” Leanage further elaborated. “Using the latest trends and technology and done in our own studios, we have a special way of pattern cutting. So I know the quality of the cut and I check every design at the sampling stage and then the main production continues.” She further added, “Being a career woman, I always believe that your dress is important no matter what you do, to express your personality through clothing. Therefore, you really need to pay attention to the way you dress. That’s the same concept our office wear range would reveal.”
The range of Niro & Nelo at Glitz will carry five size variations from extra small to extra large and certain designs will also include XXL and XXXL sizes as well. Ideal for fashion conscious women above the age of 23, the range caters to the needs of the customers paying attention to presenting a variety of fashionable yet elegant styles. Furthermore, Niro & Nelo hopes to expand the range of styles available at Glitz to encompass formal wear towards the end of the year as the festive season approaches.