LiCC launches all exclusive ‘LiCC Premier Collection’

Wednesday, 27 November 2013 00:02 -     - {{hitsCtrl.values.hits}}

The Long Island Clothing Company Ltd. (LiCC), one of Sri Lanka’s best manufacturers of denim-ware under the brand ‘LiCC Jeans’, proudly launched their newest collection of  trendy and chic jeans for men and women under the new label ‘LiCC Premier Collection’, in partnership with Glitz, one of the leading retailers of the lifestyle segment in the country. The new collection was launched on 21 November 2013 at the Glitz showroom, Nugegoda and was made available at Glitz stores island-wide following the launch at the Nugegoda store. The LiCC Premier Collection is specially designed for dynamic, image conscious, trendy and stylish individuals who express their attitudes through fashion. The target market of the collection are individuals who want to be recognised as trend setters. In the aspects of fabric, styling, quality of manufacturing and embellishment, LiCC sets a benchmark where the trendy creations of LiCC have enthralled customers, delivering them the best of fashion and value for money. Going by the tagline, ‘The Perfect Fit’, LiCC Jeans have gained a wide popularity among a broader range of customers in the market for their jeans that perfectly fits any individual. The new collection also features Batik jeans by LiCC, which is a pioneering innovation by the company. The innovation of Batik jeans is a venture by LiCC to introduce a creative texture to the conventional jean, not deviating from the usual convenience and comfort of the denim jean. Turning point for the company Glitz, one of the most popular retail fashion chains in Sri Lanka, has added value and colour to the product where wider market access is facilitated through the larger customer base of Glitz. LiCC recognises the venture of this launch together with Glitz as a turning point for the company where the partnership has significantly contributed towards writing LiCC’s success story. LiCC is a company under the umbrella of the Hirdaramani Group which has a proud legacy and a heritage of 120 years in the apparel industry. The company initially launched LiCC jeans in 2008. The brand was repositioned in 2011 through a relaunch focusing on the mid-market segmental aspirations. Individuality, fashion sensitive creativity and affordable luxury are the grand pillars of LiCC which have immensely contributed towards the high quality standards of their products as the company is geared to bring out the fashion icon in every individual. It is the passion of LiCC to be a brand that invokes positive and vibrant lifestyle. LiCC jeans are sold at over 50 outlets island-wide while LiCC as a company continues to expand their market scope by striving to become one of the widely worn and the most popular brands in the country as well as the international market.