J.L. Morison’s launches rejuvenating ‘Lacto Cream’

Saturday, 22 January 2011 00:01 - - {{hitsCtrl.values.hits}}

J. L. Morison Son & Jones (Ceylon) PLC was incorporated in Sri Lanka in 1939, on the foundations of being an ethical and professional organization, being mindful and responsible towards all stakeholders, by being transparent in all activities to build long term relationships and credibility.

For the past 60 years, Sri Lankans have turned to Lacto Calamine lotion and powder as a trusted name in preventing prickly heat and skin irritations. The company has now decided to introduce “Lacto Cream” with more benefits such as skin softness, excellent sun protection and moisture balance abilities. The decision to launch this product was based on findings through recent research which has revealed the emerging growth trends for skin care products in the market as well as to further strengthen the range of products offered by the company which are highly accepted and have been appreciated by consumers over the past five decades.

The attractive packaging through which it depicts the softness and silkiness of the product has been specifically designed to appeal to the youth of the market. It is economically priced and will be available for purchase at pharmacies and all leading super markets.

There are currently over 23 global and local esteem brands such as Gripe Mixture, Valmelix, Lacto Calamine, Morning Pride, Nivea, Sara-Lee, Garnier etc. handled by the consumer division of the company which is comprised of its experienced sales and marketing team.

JLM is a pioneer and leading organization in the distribution and promotion of pharmaceutical and FMCG products in Sri Lanka. The success of JLM has been its strength in managing all the stakeholders such as, the principles, the healthcare professionals, the distributors, the trade (traditional and non traditional), the consumers, the financial institutions, the government and its relevant departments, the employees, the shareholders and pressure groups.