Highway Ice Cream Parlour: A dessert oasis from Elephant House

Friday, 27 September 2013 00:23 -     - {{hitsCtrl.values.hits}}

Adding another sweet option to the country’s ever increasing demand for delicious and unique desserts, comes the Highway Ice Cream Parlour located in the food arcade on the Southern Expressway. Opened under the Elephant House franchise, Highway will give fans of this award winning family brand a place to hang out with loved ones, friends and their favourite ice cream en route to their destination. The extensive Elephant House ice cream range has garnered immense popularity among local consumers not only for the great-tasting ice cream with its rich, creamy texture, but also for the innovative flavours that incorporate natural fruit, nuts and even kithul treacle in some variants. Consumers have come to love and almost take for granted the resulting uniquely fresh taste of Elephant House ice creams, and over the years the brand has added more choices, bringing to the table Faluda, Anodha and Karutha Kolumban to name a few, along with Coffee, Cookie Cream and French Vanilla from the Premium range. The Highway Ice Cream Parlour offers the entire Elephant House ice cream range, and additionally a mouth-watering array of milkshakes and signature sundaes to tantalise even the most discerning traveller’s taste buds. Neil Samarasinghe, Head of Frozen Confectionery at Ceylon Cold Stores PLC (Elephant House), and Vice President, John Keells Holdings PLC had this to say, “We are looking at our business with a broader perspective of creating more opportunities for our consumers to enjoy Elephant House ice creams. Hence we are tying up with enthusiasts in the industry to venture into the parlour business through franchise agreements such as this. We invite everyone who drives on the highway to stop by for a refreshing milk shake or a mouth-watering Elephant House signature sundae.” Sudath Hapuhinna, franchisee of the parlour also shared his views: “I had a vision to move into this business for some time and approached so many people, however the Elephant house team was very helpful and professional in assisting us to make this a reality. I believe this will move from strength to strength because of the superiority of the products and the brand we are selling in our outlet.”