Germany’s WOLY joins Hameedia to make Sri Lankan shoes shine better

Wednesday, 21 August 2013 00:00 -     - {{hitsCtrl.values.hits}}

Sri Lanka’s leading menswear specialist Hameedia has joined hands with the Melvo Group of Germany to take the art of Sri Lankan shoe shine to greater heights with the introduction of WOLY shoe care products to the Sri Lankan market. Hameedia Managing Director Fouzul Hameed said: “Shoes are a lot more than just shoes. They are an expression of one’s individuality and an attitude to life. Shoes tell the world who you are, and at times, what you stand for. Shoes, whether a ballerina, office shoe, running shoe or hiking shoe, are thus of critical importance to one’s personality. Frequent use puts a lot of strain on your shoes. Dust, environmental influence and exposure to sunlight can quickly make them lose their shine and hence the need to care for them the proper way.” With Hameedia as sole distributor in Sri Lanka, WOLY products are available to the public via a growing network of distributors such as super markets and retail stores. With quality transformed into a passion for nearly 80 years, the assortment of WOLY products offers the best care and protection for all leather products. “WOLY goes beyond the confines of footwear and is a product recommended for all leather products such as bags, belts, accessories etc. Since its introduction to the Sri Lankan market earlier this year, WOLY branded products have received a very positive response from local customers due to their value for money and high quality. Just as much as they are with their clothes, people are now also very conscious about their leather products including shoes and shoe care. WOLY helps you to feel good in your shoes,” Hameed said. Way back in 1861, inspired by his business travels, Adolf Sutter sought better protection and care for heavily used footwear. He set up shop in Oberhofen in the Swiss canton of Thurgau and started manufacturing shoe polish – with success. The product impressed customers with its efficiency and received several awards for quality. Down the line in 1931, an assortment of special shoe care products was launched under the brand name WOLY. The line’s flagship product was WOLY emulsion cream in a glass jar. This product has been continuously refined ever since, while its basic formulation stays the same. Over the years, with experience and constant innovation, a wide variety of products has been created to cover all aspects of leather care: cleaning, conditioning, polishing, water-proofing and colour refreshing. Not only the formulations, but also the application techniques were developed further in this process. WOLY has now established itself as a trustworthy expert for leather and textile care. A comprehensive packaging re-launch in 2011 has given WOLY a modern, high-profile image and set new standards in usability and environmental protection. Its wide range of conditioners, special products and convenience items has made the WOLY brand the first choice for experts and consumers all over the world.