Fortunaglobal and Fashion Bug team up to deliver fashion via Android and IOS
Wednesday, 3 July 2013 00:00
Bespoke approach to retail therapy in Sri Lanka with all outlets linked to the app
Fortunaglobal and retail fashion power house Fashion Bug have launched a first of its kind in Sri Lanka; a multichannel iPhone and android app. The multifunctional app brings the entire gamut of app development to the proverbial fashion runway, with customers being able to browse Fashion Bug catalogues which are continuously linked and updated to all their outlets island-wide.
Fortunaglobal CEO, Suren Kohombange said: “We’re excited at the endless opportunities this app opens up for Fashion Bug. This sort of app is what users expect from a retailer’s mobile presence nowadays. The in-store crossover features and customer-appropriate feature-set also mean that Fashion Bug can genuinely interact with their customers. This seamless collaboration between lifestyle and retail experiences has presented Fortunaglobal with the ideal platform to propel the launch of this app without interfering with the existing operating structure of Fashion Bug.
“The content is peppered with an innovative sliding image function, a state of the art interface and glossy photos which allow users to immerse themselves in each trend through a rich mix of content. A unique selling point of the app is that it allows users to easily track the location of the branches with the in-built GPS facility, an interactive feature that that really sets it apart from you regular app.”
Using Fortunaglobal’s expertise in delivering market-leading apps, Fashion Bug worked closely with Fortunaglobal to deliver an app which is also equipped with “Push Notifications” where users can get promotional details and sale notifications to their devices without even opening the app. Fashion Bug Asia (Pvt) Ltd. Director, Shabier Subian added: “In an age of smart technology and social media, the text book advertising and the typical press-TV- radio combination does not quite cut it when it comes to advertising and brand building. Especially since we hail from the fashion industry, it is imperative that our communications are visual while also prompting and yielding optimum customer engagement. We are making strides on Facebook and Fortunagobal has partnered with us in creating the Fashion Bugmobile App just in time along with the smartphone boom here in Sri Lanka. We are the very first fashion retailer to launch an interactive interface like this in Sri Lanka.
“Currently, more than 3500 of our customers are connected with us via the app where they get daily updates on new arrivals and our promotions. The customer friendly layout does not intimidate the new smart-phone users. The store locater is also a regular favorite amongst our customers. The number of downloads are growing daily and we are looking forward to further innovations and enhancements from our trusted developers.”
Fortunaglobal is a leading Technology based company in Sri Lanka who specialise in mobile technologies, software solutions and consultancy services. In 2011, Fortunaglobal won a Gold Award at the e-Swabhimani awards in the mobile category for the media App suite. In 2012, Fortunaglobal was recognised at the National Best Quality Software Awards (NBQSA) winning two awards for their media App suite and also middle-wear financial solution.