First guidebook on responsible tourism in Sri Lanka: ‘Paradise Exorcised’ at HSBC GLF 2012

On 19 January 2012 at the Galle Heritage Villa by Jetwing, history will be made – Sri Lanka’s first guidebook to responsible tourism will be launched amidst the backdrop of the prestigious HSBC Galle Literary Festival.

Titled ‘Paradise Exorcised,’ compiled and written by the renowned Juliet Coombe, the book seeks to educate the traveller on the implications and effects caused by global tourism.

Rather than the typical message designed to scare, Paradise Exorcised takes a look at the growing importance of sustainability initiatives being implemented, and practiced at one of Sri Lanka’s largest resort chains, Jetwing Hotels.

The launch will take place on 19 January from 5:30 p.m. to 7 p.m. at the Galle Heritage Villa by Jetwing; free passes are available at the HSBC Premier Center in Flower Road, however in limited quantity.

Featuring a comprehensive overview of measures such as the use of biomass boilers at Jetwing St. Andrew’s, solar power and CFL lighting at Jetwing Sea, self cultivation of vegetables at Jetwing Ayurveda Pavilions, as examples, Juliet brings to the forefront initiatives which can be practiced in everyday life.

She hasn’t been alone in this adventure however; David Altabev, a Chartered Engineer and an expert in sustainable design left his life in London to help write and photograph, as well as the talents of young Asia Hewapathirana, who produced the striking and awe-inspiring cover painting.

The other members of the team include Charles Risius and Rikaza Hassan as Editors, Kavinda Dhammika providing art direction and Catherine Hewapathirana’s meticulously drawn maps.

Being one of a kind in scope and imagination, the book has attracted the attention of prominent personalities such as Mahela Jayawardena, who contributed the foreword. Being a passionate protector of the environment, the elegant cricketer has supported the development of the guidebook from its inception.

In addition, HSBC and Small Luxury Hotels of the World have come aboard as partners on the project, being powerfully involved in the field of sustainability and responsible business practices.

“Sri Lanka is such a beautiful country, with so much to see and experience. With tourism increasing by leaps and bounds, it is time to sit down and plan on exactly how to preserve such beauty for the generations to come. This thought has been the inspiration for this book; with Jetwing graciously providing their entire organisation’s practices as an example to others. The group is indeed unique, always striving to be at the forefront of sustainable practice through the use of technology (absorption chillers to be utilized at the upcoming Jetwing Lagoon, the first such use of the technology at a hotel), staff (regular training initiatives, as well as the reliance on women: Jetwing Hotels has three female General Managers, another first!) and design (Jetwing Vil Uyana being an eco warrior’s dream),” says Juliet Coombe, author of ‘Paradise Exorcised’ and owner of Sri Serendipity Publishing House.

“We are pleased to be associated with ‘Paradise Exorcised,’ especially for the recognition of our commitment to the environment in which we operate. If Sri Lanka is to manage and encourage tourism for future generations, the importance of remaining sustainable is vital,” Hiran Cooray, Chairman Jetwing said.

Family owned and in the tourism industry for the past 38 years, Jetwing Hotels has surpassed expectation at every aspect. Building on their foundation of being passionate, as well as the experience of true, traditional Sri Lankan hospitality, constantly pioneering discoveries captures the essence of the brand. Such a strong statement and direction have enabled Jetwing Hotels to imagine, create and manage marvels and masterpieces, where distinctive design and elegant comfort complement each other and the environment.