Fair & Lovely, the popular fairness cream brand of Unilever Sri Lanka, has launched a new social initiative by bringing to its consumers a Fairness Clinic - specifically tailored to cater to Sri Lankan women’s fairness interests and needs, offering a quick and easy source of localized content.
While updating its viewers on matters related to fairness and beauty culture, the programme will also cover the breakthroughs achieved in dermatological research around the world, new methods of fairness treatments available, prominent issues in the subject of using fairness cream and the special solutions available in each presented by eminent individuals in dermatology, beauty and allied areas.
“Fair & Lovely strives to offer both our users as well as the community at large useful and relevant content that speaks to them in their language and understands their needs”, said Shantha Fernando, Brand Manager for Fair & Lovely at Unilever Sri Lanka. “Rather than relying on global websites to source out information on fairness and skin care or read up on issues related to fairness creams, Sri Lankan women can now get this information, with content directly relevant to them and their culture, in their own language. Our aim through this programme is to educate both consumers and the general public at large on safe products for your skin and create awareness on how to avoid the adverse effects of using products which contain bleach and other chemicals.”
Fair & Lovely’s Fairness Clinic is divided into 12 concise segments, opening with headlines, captions that highlight the major news of the day from the sphere of fairness and beauty; clinic that focuses on one particular issue and discusses its causes, treatment and remedies ; a tele-in with a skin specialist or dermatologist ; Beauty tips which gives useful nuggets of information; research which deciphers the mysteries of the fairness creams and remedies; medical breakthroughs on fairness creams and furthermore tips on maintaining beauty.
The segment will be anchored by a unique personality and the newest Brand Ambassador for Fair & Lovely – Former Miss Sri Lanka for Miss. World, Aruni Rajapaksha, who was introduced to the public at a media conference held recently. “As a former pageant winner, I am well aware of the role that fairness plays in the process of grooming one’s self to reach for the stars,” she explained.
“Therefore I am happy to join Fair & Lovely in their effort to educate the women of our country on the benefits of using fairness creams and together we hope to help the women face the world with the confidence of a beauty queen.”
The show will also feature Fair & Lovely’s official beautician for the campaign – the ever popular actress and beauty personality, Nayana Kumari. As an actress and a popular personality amongst many of the TV viewers in Sri Lanka, Nayana is confident of taking the fairness message to the market with much ease – “Aside from acting, I am an avid beautician and so I believe that it is within my duties to engage in programmes such as these, where I will be able to share my opinion on both the correct ways of using fairness creams as well as how to choose the creams that are not harmful to each skin type, and I look forward to sharing my opinions on this segment,” she added.
What’s more, according to the team at Unilever Sri Lanka, a representative from the College of Dermatology in Sri Lanka will also be available to answer any queries related to skin care and fairness creams in general, along with both consumers and non-consumers of Fair & Lovely itself - the first time such an innovation is tried out on Sri Lankan Television. “We are looking forward to being a part of Fair & Lovely’s effort to telecast the first ever weekly fairness news bulletin in Sri Lankan television history, which will be devoted entirely to fairness issues and solutions and beauty and skin health in general and we look forward to bringing the latest advances and developments in every field of our specialty under its purview,” stated Dr. Saman Gunasekera, Secretary of the College of Dermatology in Sri Lanka.
By rounding up the newest improvements and up gradations in the field of fairness and keeping Sri Lankans posted week after week, the FAL Fairness Clinic will, in the ensuing days increase awareness of skincare, make them punctilious about their well being and contribute to improving the general skin health of the Sri Lankan populace.