Coca-Cola and McDonalds launch London Olympics 2012 memorabilia

Saturday, 18 August 2012 01:29 - - {{hitsCtrl.values.hits}}

Branded commemorative London 2012 Olympics tumblers and wrist bands available on purchase of McDonald’s large meal

Consumer can avail the offer at all McDonald’s outlets across the country

Coca-Cola and McDonald’s are official sponsors of the London 2012 Olympic Games

Coca-Cola and McDonald’s have been long term sponsors of the Olympic Games and are official global partners of the London 2012 Olympic Games. The Games are an unparalleled sporting extravaganza, offering something for everyone and enthralling millions the world over.

Coca-Cola and its global partner McDonald’s have launched an exclusive collection of London 2012 Olympic memorabilia at all McDonald’s Outlets across the island. Consumers can receive special Coca-Cola and Olympic 2012, branded commemorative Olympics tumblers and wrist bands upon purchase of a large McDonald’s meal combo.

Coca-Cola has launched the consumer promotion at all McDonald’s outlets in Rajagiriya, Colpetty, Nugegoda, Kotahena and Welisera, to reach out to consumers and give them their very own piece of this year’s Olympic Games.

The Coca-Cola contour glasses are branded with the official London 2012 Olympic logo and the famous Coca-Cola dynamic ribbon logo. The wrist bands are placed at the bottom of the glass and can be removed to wear on the hand when required. The wrist bands are available in all the five colors of the Olympic rings.

Coca-Cola for Sri Lanka and Maldives Country Manager Abhishek Jugran explained, “Coca-Cola has been associated with the Olympic Games since 1928 and we have always done something unique to commemorate the Games. This year we have launched our largest ever global marketing campaign and Sri Lanka is taking this further through this initiative. Together with our key global partners, McDonalds, we want all our consumers to have their own souvenir of the London Games.”

McDonalds Sri Lanka Director – Operations Udesh Wijesuriya, commenting on the promotion said: “McDonald’s has a worldwide partnership with Coca-Cola and as both companies are official sponsors of the Olympic Games, we thought this was a great way to connect with our consumers. We know that people Sri Lanka have been watching the Games and cheering for our country and we hope the special memorabilia, consumers will feel more connected to the Olympics.”

Coca-Cola has launched a global integrated marketing campaign, Move to the Beat™, to bring teens closer to the Olympic Games and sport in general. Harnessing teens’ passion for music, the campaign fuses the beat of London with Olympic sport to connect young people to London 2012. The campaign features Beat TV, Beat Box, PowerAde Academy, refreshments for all volunteers, participants and public and a global anthem, documentary and TV commercial.