Thursday Dec 12, 2024
Thursday Dec 12, 2024
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Have you ever wondered what a perfect world might look like? Utopia – defined as an imagined place in which everything is perfect – would be a world of perfect happiness, health, equality and abundance.
This Independence Day, Ayesha Ratnayake launches her latest book – a book that envisions such a Utopia. The Utopia Playbook is about the countries that lead the world in all the metrics that matter, and how they came to do just that.
The result of nearly two years of research, The Utopia Playbook explores nations like Finland, the happiest country, Bhutan, which is carbon neutral, and Hong Kong, which has the longest life expectancies. It discusses what Sri Lankans generously donate to over 50 other countries, how Denmark has doubled its GDP while halving carbon emissions, and why South Korea ranks among the most innovative countries.
Read the book to discover where people can safely leave their babies in strollers by the street, why the language you speak can make you more or less likely to save for retirement, how one country is creating a nicotine-free generation, and where drone technology is used to grow new forests.
As we reflect on 75 years of independence, if you're curious about what we as a nation could be doing differently to build an environment of abundance, take the time to read The Utopia Playbook. According to Ayesha: “The Utopia Playbook is for everyday citizens who dream of a better world. It is for current and future educators, activists, economists, policymakers, politicians and pressure groups. Because whether you are suffering in a failed country or curious about how much better things could be, you deserve to live in Utopia.”
The Utopia Playbook is Ayesha Ratnayake’s third book. Her first book, Cheat Sheets for Life, has sold over 4,500 copies worldwide, been translated into five languages, and become an Amazon bestseller in multiple categories. A Chartered Marketer with an MBA from the Postgraduate Institute of Management, Ayesha has over 12 years of experience in marketing and management. She has served as CEO, Director and Shareholder of a technology firm where she led the development of an enterprise software product, as well as Co-founder and Director of a marketing communications agency.
The Utopia Playbook is available in paperback form at Jumpbooks.lk for Rs. 3,190. The Kindle e-book, which can be read on a phone or computer, is currently on discount on Amazon for just $ 0.99 – claim your copy at amzn.to/3HF51tS.
