Savoy premieres ‘Avengers: Endgame’

Saturday, 1 June 2019 00:00 - - {{hitsCtrl.values.hits}}

Ben Holdings Group Chairman Alex Lovell addressing the media at the Avengers launch conference, flanked by Group Director G.T. Jayaseelan and CEO Geevaka Pallegama

Savoy Cinemas, a Ben Holdings Company, commenced the premiere of the much-anticipated Marvel’s thriller, ‘Avengers: Endgame’, on 26 April at their premier 3D cinema, Savoy Wellawatte.

This premiere coincides with the global launch of the movie. And quite fittingly as well, because it is only Savoy Cinemas who have the exclusive rights to distribute all Marvel movies in Sri Lanka.

Coinciding with the ‘Avengers’ premiere, Savoy Cinemas showcased its state-of-the-art Dolby ATMOS sound system for the very first time ever in Sri Lanka. Savoy Wellawatte is the only cinema in the region to be equipped with this high tech sound system comprising hundreds of speakers to create a one-of-a-kind true-to-life experience for the cinematic audience.

A total of 6,000 tickets were sold within a matter of six hours, when the tickets went on sale in Sri Lanka. Another first, and memorable record in Sri Lanka’s film industry.

Savoy Cinemas has a legacy of over 30 years in Sri Lanka, as a brand that continuously develops the movie-going experience for the entire family. The multiple upgrades done to all their cinemas across the island, and the establishment of new cinemas, including its brand new cinema at the Rajagiriya Jana Jaya City, The Savoy Premier, is a true testament to its commitment.

Dedicated to promote Sinhala and Tamil movies in the country, Savoy Cinemas is also the sole distributor of Disney and Marvel movies in Sri Lanka, bringing Hollywood home, as it happens.

While we give credit to Anthony Russo for directing this phenomenon and Robert Downey Jr. for bringing it to life, let’s take a moment to appreciate the hardworking women and men of Savoy Cinemas who made it possible for our audience to have a piece of the action.

Under Ben Holdings, Savoy Cinemas has created a truly global experience for our Sri Lankan film enthusiasts.

Armed with over 45 cinemas island-wide and another seven cinemas to be completed by the end of 2019, Savoy Cinemas is clearly the unsurpassed leader in the film industry in Sri Lanka.

Savoy Cinemas plan to premiere all of Walt Disney’s releases for 2019 in the likes of Aladdin, Toy Story 4, and Artemis Fowl. The plan is to consistently build on the legacy of their brand, which already has over two million patrons, and is the only player in the industry engaging in all aspects of the movie business. Savoy Cinemas is the only entity importing, producing, directing and distributing movie content, all under one roof, in the country. And now with the backing of Ben Holdings, an investor consortium dedicated to build the movie business in Sri Lanka, Savoy Cinemas is well on its way to becoming the pre-eminent entertainment provider for our Sri Lankan audience.

It’s time for the entire family to go to the movies with the world, at Savoy Cinemas!