Marketers mix

Wednesday, 27 March 2013 00:00 - - {{hitsCtrl.values.hits}}

A groundbreaking forum was organised in collaboration between two leading marketing institutes in the island, the Sri Lanka Institute of Marketing and the Chartered Institute of Marketing (Sri Lanka Region), recently. Entitled ‘Who Should Control Advertising?’ the joint forum drew leading marketing professionals who made thought-provoking presentations and engaged in a vibrant panel discussion before a packed audience from the marketing and advertising industries at the King’s Court of the Cinnamon Lakeside recently. The event marked the first time the two institutes collaborated as hosts, in a bid to provide a platform for Sri Lanka’s marketing fraternity to safeguard its own interests and also the interests of the consumer. The forum was followed by cocktails and dinner at the venue

– Pix by Upul Abayasekara