Dialog powers Sri Lanka Cricket World Cup song

Wednesday, 17 December 2014 00:03 -     - {{hitsCtrl.values.hits}}

The national cricket team’s sponsor, Dialog Axiata, launched the official Sri Lanka Cricket 2015 World Cup Song, ‘Sri Lanka Api Thamai’, at a grand musical extravaganza at CR&FC in Colombo today featuring the team and thousands of cheering fans. ‘Sri Lanka Api Thamai’ was performed live in front of the team by a stellar line-up of artistes comprising Sunil and Piyal, Bathiya, Santhush, Nalin, Lanthra, Umariya, Sangeetha, Meena, Bachi, Joey Lewis and Stephanie Siriwardena. The national team was also presented with copies of the track. The official Sri Lanka Cricket 2015 World Cup song is an initiative powered by Dialog Axiata combining the hopes and wishes of 21 million Sri Lankan cricket fans. The song was composed by Sri Lankan-born international composer, Joey Lewis. The launch ceremony at CR&FC was followed by a musical extravaganza featuring the Marians, Iraj, Corrine, Ashanthi, Ruwan and Jaya Shree. The official Sri Lanka Cricket 2015 World Cup song will receive airplay during the months ahead on all popular radio channels and be made into a television music video. “The Sri Lankan cricket team represents the pride of the nation. They unite the passions of every Sri Lankan and through this song we hope to channel the hopes, blessings and strength of the entire nation towards our Lions to bring the World Cup home. It also gives us a common anthem with which to cheer our team,” says Dialog Axiata Plc Group Chief Marketing Officer Amali Nanayakkara. Dialog, voted by Sri Lankan consumers as the Telecom Services Provider of the Year for the third year in succession at the SLIM-Nielsen People’s Choice Awards, took on the mantle of powering cricket in July 2013. Dialog’s national team sponsorship title encompasses both the men’s and women’s national cricket teams across all forms of the game in Sri Lanka and abroad. Sri Lanka will commence their World Cup campaign when they take on the Kiwis in a Pool A game on 14 February 2015 at Christchurch in New Zealand.    Pix by Indraratne Balasuriya