Sunday Dec 15, 2024
Sunday Dec 15, 2024
Thursday, 6 June 2019 00:00 - - {{hitsCtrl.values.hits}}
Two key medicinal plants that have dominated the Ayurvedic milieu for centuries are Nelli and Rasakinda, known for their useful goodness in health, longevity and relief from aches and discomforts. However, due to rapid urbanisation and deforestation, these medicinal trees are slowly dying out like many other plants in Sri Lanka, preventing our children and the future generations from enjoying life in a healthy green environment.
Being the core ingredients of Swastha Amurtha, the 100% natural herbal drink by Link Natural Products Ltd., the brand has initiated a CSR project to coincide with World Environment Day, titled ‘Thuru Wawamu, Gatha Niwamu’ (Let’s plant trees to heal our bodies not just externally, but internally as well).
The aim of the campaign is to encourage the public including children, to grow Nelli and Rasakinda trees for the betterment of the environment and the well-being of all living beings. The first phase of the program was held at the Siyane National College, Dompe, with the participation of its principal, Anuragoda Dhammarama Thero, teachers and students, where several Nelli trees were planted within the school premises.
The students were entrusted with the responsibility of looking after these plants. The event served as a means of educating the children present at the occasion about the initiation of such social causes, and the benefits of planting trees.
This was followed by another special educational session at the Sanasa Conference Hall in Palugama with volunteers from different Grama Niladhari divisions in attendance. A large number of Nelli and Rasakinda plants along with packs of compost were distributed on this occasion, and the participants were encouraged to plant them in their home gardens.
Dr. J.T.R. Jayakody, a Senior Lecturer at the Gampaha Wickramarachchi Ayurveda Institute of the University of Kelaniya, conducted a session about the priceless benefits and medicinal values of Nelli and Rasakinda.
The implementation of this program was supported by M. D. J. Prasad, the Divisional Secretary of Dompe and its officials, Lenard Perera, the Deputy Director of Planning, Economy Development officials, Police officials and the members of the Youth Federation of Dompe.
Nelli and Rasakinda is one of the best medicinal combinations that helps cool the body, cleanse blood circulating in the body and boost immunity as protection against various diseases. Continuous blood purification results in longevity and relief from various discomforts such as joint pains, prickly heat, excessive sweating and body odour, cracked heels, burning sensation in the body, heels and eyes, and ailments in the urine system to name a few.
“It is unfortunate that these plants are becoming harder to find in Sri Lanka, and the public is not aware of their medicinal values. With the rapid deforestation currently prevailing in the country people are now concerned about the need to grow trees. This is why Link Natural Products’ Swastha Amurtha planned this campaign as an initiation for a social cause. Through this project we are not only able to hand out a large number of high quality Nelli and Rasakinda plants along with packs of compost, but we can also speak directly to the people, especially children, and educate them on the importance of such a project,” stated Priyantha Collnnege – Manager of ER and CSR at Link Natural Products.
“We are glad that we were able to initiate a CSR project of this kind for World Environment Day from our brand, Swastha Amurtha, as we believe in setting an example to the society during a time of need. We wish to continue this project in different areas of the country in the coming months as this is only the initial step of this massive project. Let’s all gather together to make this country a lush green paradise once more,” said Niroshika Perera, Brand Manager of Link Natural Products.
Link Natural Swastha Amurtha, which is a 100% natural drink is produced from extracts obtained from Nelli and Rasakinda, using the extraction technology that is owned only by Link Natural Products, thereby ensuring consistency of the product. It is a convenient form of these two natural ingredients that is prepared in a ready to use manner. It can be consumed as either a hot or cold drink, and positively facilitates the internal functions of the body.
