Thursday Dec 12, 2024
Thursday Dec 12, 2024
Friday, 14 March 2014 00:00 - - {{hitsCtrl.values.hits}}
honoured to be associated with a reputed brand like Maliban.”
Explaining the synergy between the two brands, Ishan De Lanerolle said that both Maliban and De Lanerolle Brothers are associated with a culture that relates to the concept of family. “We grew up eating Maliban biscuits and the music we perform are from the 60s, 70s and 80s which we grew up listening to. Therefore, there is a connection between the two brands that is associated with the nostalgia of our childhood.” He further said that the continuous efforts of both brands to increase the quality of their products is another reason that compliments this partnership which he hoped would continue to be a long term association.
Thus, Maliban will sponsor the three main concerts of the De Lanerolle brothers; that is the Anniversary Concert, the theatrical performance featuring an international artist and the Christmas Show. “Maliban is a trusted brand name that provides quality products and we have been supporting talented young artists in different fields, enabling them to reach their goals. This year, the management has decided to support the De Lanerolle Brothers for their three iconic concerts planned for 2014,” noted Maliban Managing Director Kumudika Fernando. She further went onto say, “The De Lanerolle Brothers have been a well respected music duo in the country and are celebrating five years of performing together. On the other hand, Maliban is synonymous with giving supreme quality products for generations and have been able to gain a permanent place in the heart and mind of the consumers, locally and internationally. Which is why we feel it is a unique occasion where the synergy of two iconic brands with similar profiles get together. Music is a universal language that everyone enjoys whereas Maliban delivers world class biscuits for people to derive pleasure from experiencing its unique taste. As such, we look forward to strengthening this relationship further.”
The first of the three concerts, the anniversary celebration concerts of the De Lanerolle Brothers will be held on 3 March. This year’s concert featuring pop music from the 60s, 70s and 80s will be themed under ‘Five’, marking the fifth year anniversary of the De Lanerolle Brothers since their debut performance in 2009. Further, this concert will be followed by a mid-year performance in collaboration with an international artist and the Christmas Show for the year. Having been exposed to the delights of music from a very young age, the talented duo, Rohan and Ishan De Lanerolle set off in different paths in the music industry before their establishment as the De Lanerolle Brothers. Rohan joined the Philharmonic Player Society and then set off to perform solo, both internationally and locally. Ishan’s involvements included music direction and setting up the St. Thomas’ College Orchestra while performing as the guest artist in most of Rohan’s concerts. Their first performance as one team was held in 2009 and the brand, De Lanerolle Brothers was officially launched in 2011.
