CJS unveils TAG Heuer Avant Garde lifestyle accessories

Friday, 25 May 2012 02:47 -     - {{hitsCtrl.values.hits}}

Colombo Jewellery Stores recently unveiled the latest range of TAG Heuer Avant Garde lifestyle accessories for men in Colombo. Exclusively available only at the Crescat Boulevard showroom, the collection of Men’s accessories includes wallets, cufflinks, belts and bags. Colombo Jewellery Stores CEO Akram Cassim commented on the latest addition by saying, “Our partnership with TAG Heuer is one that continuously grows and evolves stronger. It is only obvious that we extend the illustrious portfolio of TAG Heuer into the Sri Lankan market; offering more style and lifestyle choices for our valued customers.”



The collection is built on the brand’s three DNA pillars: Vintage – Inspired by the Heuer heritage Vintage collection signatures: Heuer logo, vintage looking brown leather, edges with red finishing.Business Classic – TAG Heuer’s contemporary business travellers and watch connoisseurs. Business Classic collection signatures: stylized and understated shield, black leather and pure design, perforated details with red finishing. Racing – Avant-garde and high-end technology inspired by the F1 worldRacing collection signatures: fully lettered TAG Heuer branding, 3D carbon details, and perforated details with red finishing.

Launched in December 2007, TAG Heuer’s Lifestyle Accessories are today present in most TAG Heuer boutiques across Asia, Africa, America, Middle East and Europe. TAG Heuer’s latest product category has been registering increasing positive results and enthusiastic market feedback. They create a more dynamic and appealing environment in which TAG Heuer visitors can experience a 360° vision of the brand’s values and DNA. Accessories are in addition a true new business opportunity triggering cross-selling, gifting and an increased customer base.

A landmark of luxury, a sanctuary of timeless mode and a House of Design Genius – Colombo Jewellery Stores recently celebrated turning 90 years with a ‘Roaring Twenties’ campaign featuring Bollywood Actress Jacqueline Fernandez. Founded in 1922, CJS has built its foundations on quality, high fashion and a value system of ‘no compromise on quality’. Guided by its founders visionary belief in fabulous precious gems and a keen eye for fashion backed by enviable craftsmanship; CJS stands today as a hallmark for luxury, style and quality.  Coveted and desired by local and international customers, the CJS brand is one of the most respectedand influential in the fashion and jewellery industry in Sri Lanka. Visit Colombo Jewellery Stores at Level One, Crescat Boulevard, Colombo 03 to see the entire collection of TAG Heuer accessories.

COMMENTS