Angelina Jolie for Louis Vuitton

She is regularly seen toting their exclusive bags and now Angelina Jolie has become the new face of luxury luggage designer Louis Vuitton.

The 35-year-old actress appears in a stunning new ad for the brand’s ‘Core Values’ campaign in which she poses barefoot aboard a traditional wooden boat in Cambodia’s Siem Reap province in a photo taken by famed portrait photographer Annie Leibovitz.

Miss Jolie wears her own clothes, with no make-up and her long dark hair worn au natural. In the picture she carries her own years-old monogrammed Alto bag, a style which is no longer in production.

Cambodia is a country close to the star’s heart as it’s where she adopted nine-year-old Maddox, her eldest son, as a baby.

“People are not used to seeing Angelina in this situation,” Louis Vuitton’s Executive Vice President Pietro Beccari tells Women’s Wear Daily. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.”

Bono, Buzz Aldrin and Mikhail Gorbachev have all posed for the ‘Core Values’ campaign in the past while Madonna, Jennifer Lopez and Scarlett Johansson have been previous faces of the brand.

In typical Jolie style she also donated a portion of her earnings from the campaign to charity.