Sky Media Network trailblazes novel radio infotainment for listeners in Sri Lanka

Friday, 25 March 2016 00:00 - - {{hitsCtrl.values.hits}}

Sky Media Network Ltd., is excited about its ambitious plans to revolutionise the FM radio experience for listeners in Sri Lanka.

Backed by an experienced team with professional domain expertise, the company demonstrates sound fundamentals, which will serve to position the company at the forefront of the industry. Sky Media Network, a member of the Infotainment Group of Companies, commenced operations in 2008 and recently rolled out Red 107.8, Sitha FM and Tamil FM radio stations in February.

Driven by an enduring vision to be positioned amongst the leading radio channels in Sri Lanka by delivering an outstanding product and service to its customers, Sky Media Network’s channels are reaching English, Sinhala and Tamil listeners island-wide with fresh and inspiring content.

Equipped with the latest digital technology, modern transmission equipment and state-of-the-art broadcasting studios, the company has established a strong presence in the industry within a short span of time. The channels can also be accessed live via the World Wide Web and Facebook. The company’s strong programming is already serving to garner a vast loyal listener base.

The senior management at Sky Media Network consists of Niranga Hettiarachchi (Group Chairman and Managing Director); Sanka Mederipitiya (Group Executive Director); Prasanna Jayasundara (Chief Executive Officer); Kulasri Kariyawasam (General Manager) and Major Tanesh B. Dias (Director – Sales and Marketing).

The three newly launched FM radio stations are headed by three veteran radio personalities, Thoshan Ediriwira (RED 107.8), Vasanthe Karunaratne (Sitha FM) and Murugesu Paraneetharan (Tamil FM).

Establishing its credentials as a competent and professional company, Sky Media Network’s 3 FM radio stations offer impressive content 24/7. The three channels are pioneering some unique on air and on site promotions along with cash giveaways and media sponsorship tie-ups, while engaging closely with the community to get involved in quality CSR campaigns and projects, with a heavy focus on the environment and health.

Sky Media Network Chairman Niranga Hettiarachchi said: “Our channels come as an answer to the Sri Lanka’s quest for quality entertainment with fair and balanced information. The products are world class, but catered specifically to the local taste, served in English, Sinhala and Tamil, and has been designed to fill a clear void that exists in the market, ensuring high audience engagement. With the launch of these channels, Sky Media Network plans to fortify its standing in Sri Lanka, offering advertisers a robust and unmatched offering, delivering exceptional value for their brands.”