E FM alphabetises the ABCD’s of music

Friday, 24 June 2016 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka’s lifestyle station E FM has reached the midpoint of its highly successful, first-of-its-kind, “ABCD’s of E” promotional campaign, which has taken local radio promotions by storm! Providing each weekday with its own letter of the alphabet and teaming a full day of activities around that day’s letter, this on-air revolution continues on E FM until the end of the month of June.

Having kicked off on 1 June and currently running every weekday, from 7 a.m. to 8 p.m., the addictive “ABCD’s of E” campaign gives loyal E FM listeners the opportunity to listen to a smorgasbord of songs with titles beginning with the assigned letter for the day and, additionally, offers chances to win prizes also related to the letter of the day.

For example, on the day assigned with the letter “E”, E FM itself stepped up and gifted Rs. 5,000 in cash to a lucky winner every half hour, from 7 a.m. to 8 p.m., enabling 13-hour thrill-fest, and fanning unprecedented listener excitement and participation.

Further, the “ABCD’s of E” campaign also slipped in a special Easter egg for E FM’s Club E loyalty card holders, having provided them with visual clues related to each and every letter so those who know their music can earn an additional 50 Club E bonus points daily, which can quickly add up to some seriously sensational Club E merchandise as rewards.

Commenting, EBC Radio COO Chalaka Gajabahu said, “Once again we offer something truly unique and unprecedented for Sri Lankan audiences, benchmarking our style of broadcast media to be supremely creative and innovative at every turn. By allocating a different letter to each day of the week, we are not only challenging ourselves to come up with an interesting twist, daily, but also engaging our listeners, who are tuning in to see what we get up to, every day. Stay tuned to E FM for more exciting developments like this in the future.”