Appy Fizz distributor Zahra International sponsors Yashan’s latest hit video

Friday, 28 October 2016 00:01 - - {{hitsCtrl.values.hits}}

Zahra International, the distributor of Parle Agro products in Sri Lanka, recently partnered with renowned local musician Yashan, as a key sponsor of his latest music video ‘Jevithe Obamai’. Appy Fizz, one of the key brands in the company’s consumer beverages portfolio, is also featured in the production, which is being hailed as Yashan’s biggest music release of the year.

The upbeat track is a mix of hip-hop and dance-pop styles and features artistic and bold visuals, filming styles and locations including the deep waters of the Indian Ocean. The music was composed by veteran producer Udara Fernando who also directed the music video, whilst Yashan penned down the lyrics and delivered a heartfelt performance of the song. Ushan Sasika and Malith Sanjaya were also involved in the production and post-production of the video.

Commenting on Zahra International’s sponsorship of the video and the showcasing of Appy Fizz, Muffadal Patel – Proprietor, Zahra International said: “Since its launch in Sri Lanka in 2011 as the first-ever sparkling fruit drink, Appy Fizz has been well received in the local market by loyal consumers, particularly the youth and young working professionals. Appy Fizz has lived up to its promise of being a cool drink that many young customers consider a ‘must-have’ when they hang out with each other. The brand’s personality is hip, cool and vibrant and these are the very characteristics which we recognized in Yashan. We are delighted that Yashan has joined us in our journey of growth in Sri Lanka and we are extremely proud to associate our brands and company with his latest song and music video.”