At the sixth annual Kekulu Art Competition for preschool children, held on 13 February, the Hettigoda Group introduced the Kekulu Privilege Card creating wonderful opportunities for children to begin their education.
It is the first time an FMCG in Sri Lanka has launched a loyalty card for children, offering a host of benefits like free school books and bags, school equipment, bicycles, and laptops.
To receive a Kekulu Privilege Card and be eligible to receive these school books and equipment, schoolchildren are required to send in: 2 Kekulu soap wrappers, one Kekulu cologne carton, one Kekulu toothbrush carton, and one Kekulu toothpaste carton.
Siddhalepa also presented the Kekulu Privilege Card to the 100 students whose entries were selected as the best from over 60,000 entries from all districts of the country at this year’s Kekulu Art Competition.
Siddhalepa’s meaningful value addition to their annual island wide art competition to promote the natural talents and skills of our younger generation, is expected to keep the momentum of the Kekulu Range of childcare products throughout the year and give an impetus to children to aim for a free school equipment package.Siddhalepa’s Kekulu Art Competition is open to preschool children in all 25 districts of the country. Held district wise the competition culminates with an overall winner from each of the 25 districts, at an awards ceremony, held this year at the J.R. Jayewardene Centre, Colombo 7. W. Enara Anne Virgini a little girl from Anuradhapura District won the first prize, while P.R. Tesanda Paminda from Ratnapura District was placed second. The third best entry was from Gangul Wijethunge Jayawardena from Galle.
The three winners received their awards from Chief Guest Minister of Women and Child Affairs Chandrani Bandara.
The Kekulu range of children’s soap, toothpaste, colognes are among the most popular products in the Siddhalepa brand of the over 150 products manufactured by the Hettigoda Group based on the ayurveda formulas.
The Group has an 83 year long history of manufacturing a range of pharmaceutical, healthcare and cosmetic products using the knowledge of ayurveda medicine handed down three generations. Over the years the company has developed state of the art production lines and techniques for their products to meet all quality standards and conform with ISO standards.