Abans launches beats headphones

Addressing the overwhelming demand for headphones and earphones, Abans, the authorised reseller and service provider for Apple in Sri Lanka, is all set to welcome Apple’s subsidiary – Beats Electronics. 

World famous Dr. Dre and music mogul Jimmy Iovine joined hands in 2008 bringing new life to the headphone industry by introducing Beats Electronics and have since fulfilled their aim of providing an enjoyable music experience while simultaneously capturing the hearts of many with its stylish appearance and striking design. 

Beats has been a popular choice amongst many notable celebrities such as LeBron James, Serena Williams, Eminem, Lady Gaga, Gwen Stefani, Nicki Minaj, Pharrell Williams, Justin Bieber, Ryan Reynolds, and Robin Thicketo name a few. 

Known for their trendsetting and ornament-like headphones, Beats have successfully established themselves as one of the leading brands in the market today. The now Apple-owned brand has since broadened its technological spectrum making some of the best sounding headphones in the market today. 

The primary goal of Beats is to improve overall audio experience. A common contention consumers face is to find the right pair of headphones or earphones that facilitate this experience in conjunction with their choice of music. 

Beats provides a balance of sound over the frequency bands striking the perfect balance of bass and treble that supports any and all genres of music. Over the years Beats have undergone progressive development adding numerous pairs to their product portfolio that are available in different fits from over-ear to in-ear and portable music devices.  

Upon its launch an exciting variety of notable models will be available ranging from urBeats3, Beatsx, Powerbeats3 Wireless, Beats EP, Beats Pill+, Beats Solo3 Wireless, and the infamous Beats Studio3 Wireless.

urBeats3 are a conventional pair of in-ear headphones that offer the classic Beats design and come in an array of colour options making it a popular choice amongst the youth. A 3.5mm headphone cable enables connectivity to your day to day devices along with in-line controls and an in-built microphone that grants a fully functional call answering feature. 

Furthermore, Beatsx and Powerbeats3 are both wireless making it ideal for hands free usage. While both of these models are equipped with Apples new W1 Chip the Powerbeats3 are ergonomically designed to suit gym goers and sports enthusiasts, providing a tight snug fit in your ears. They are lightweight with an impeccable battery life of up to 12 hours on a single charge and are waterproof, sweat proof and weather proof. 

The Beats Pill+ is a portable speaker that is best described as a bag-sized powerhouse. It possesses a sleek design and a two-way active system that assigns the different frequencies of music in perfect coordination with its built-in woofer and tweeter, in turn delivering paramount clarity of sound at all levels of volume selection.  

For consumers interested in on-ear and over-ear headphones Beats has a selection to suit a wide spectrum of needs. The Beats EP are wired headphones that are tuned to produce sound with key accuracy directed at consumers looking for an affordable upgrade with quality sound. Sporting a stainless steel frame, the Beats EP are equipped with RemoteTalk controls that facilitate features such as, navigation of music and call answer. 

Wireless options such as the Beats Solo3 and Studio3 have generated a buzz globally in all the right ways. There are controls on the headphones themselves to skip tracks, adjust volume and accept phone calls. 

The battery life of these headphones have been highly appreciated amongst consumers with Beats Solo3 delivering up to 40 hours of playback time. While both headphones have an incredible Bluetooth range and are built with Apples W1 Chip, Beats Studio3 steps up a notch with its Pure Adaptive Noise Cancelling Technology making it an iconic pair in the market for headphones today.

Beats has gained widespread popularity due to their constant progressive development infused with technological advancements that are geared to satisfy the changing needs of consumers. 

Ranging from 17,000 to 61,000 Beats headphones are available at all Abans Apple iStores, Apple iStore-Racecourse Colombo 7, Kandy City Center, KZone – Ja Ela and Abans Galle Road Colombo 3. Additionally, up to 24 months instalment facilities are available for HSBC, American Express, Standard Chartered, HNB and Pan Asia credit card holders. 

Whether it is a pair of powerful over-ear headphones that effectively cuts out disturbing ambient noise or a wireless pair of exercise plugs, visit your nearest showroom today to find your ideal headphone companion and listen to music the way it was meant to be heard.