Prima unveils Kottumee Cup Noodles

Thursday, 23 May 2013 00:00 - - {{hitsCtrl.values.hits}}

Energetic youth brand Prima Kottumee launched Prima Kottumee Cup Noodles to Sri Lanka in a colourful event held in Colombo, recently.

Taking into consideration the active and busy lifestyles of today’s youth, Prima Kottumee Cup Noodles fills a vacuum in the market for a tasty and convenient ‘meal on the go’. Preparation is so simple that you only need to add hot water to the level indicated on the cup along with the two flavour sachets given with the product. In just five minutes, the Prima Kottumee Cup Noodles is ready to eat and you can experience the explosive hot and spicy experience synonymous with Prima Kottumee. The fork provided with the cup noodle makes it an ideal and enjoyable meal for anyone with a busy schedule, whenever and wherever.

Prima Kottumee Cup Noodles was launched amidst a gathering including the Prima Kottumee Dealers, the Company Sales force, Ceylon Agro Industries (Prima Group Sri Lanka) Group General Manager Tan Beng Chuan and General Manager Shun Tien Shing. The recent winners of the Prima Kottumee Hot and Spicy Music video ‘Funky Dirt’ provided entertainment with an energetic performance.

Speaking at the occasion, Ceylon Agro Industries (Prima Group Sri Lanka), Senior Business Manager/ Senior Marketing Manager, Sajith Gunaratne, said “Identifying the mobile lifestyles of the youth, we have seen the opportunity for increased meal occasions and the result is now a product innovation that offers the youth their favourite Prima Kottumee in a mobile meal format as Prima Kottumee Cup Noodles.”