New Nestomalt Plus with oats

Thursday, 31 August 2017 00:00 - - {{hitsCtrl.values.hits}}

Nestomalt, Sri Lanka’s favourite malted food brand, has further enhanced its nutritional profile with the launch of all-new Nestomalt Plus. Enhanced with the goodness of oats, the new beverage is tailor-made for modern consumers with a busy routine, to support them in living an active lifestyle. Packed with vitamins and minerals, and requiring only water to be added to its unique blend of malt extract, oats and milk, Nestomalt Plus is a quick and tasty source of nutrients and energy.

“Nestomalt has nourished generations of Sri Lankan families for more than half a century. As a household favourite that is deeply rooted in the local community, the brand has always held the wellbeing of consumers at its core. Due to the increasingly busy schedules of the modern Sri Lankan consumer, we are seeing a growing trend towards convenience but also a worrying lack of a balanced diet and active lifestyle. Nestomalt Plus was launched with oats to support our modern consumers’ nutrition and energy needs in a way that is tasty and convenient,” said Nestlé Vice President – Beverages Norman Kannangara.

Understanding that today’s modern consumer values fitness more than the generation before them, Nestomalt Plus will empower them to live an active lifestyle by supporting and encouraging popular lifestyle activities such as dance fitness, sports fitness, and gym and outdoor workouts.

Oats are popularly known to be rich in nutrients, containing carbohydrates, protein and fibre, as well as beta-glucan, which helps to naturally lower cholesterol re-absorption.

“Nestlé’s purpose is to enhance quality of life and contribute to a healthier future. With a strong insight to our local consumers, we have been regularly innovating new products and renovating existing ones to offer tastier and more nutritious products for different consumption moments and lifestyles. Nestomalt Plus reflects our commitment to nurture a healthier generation, and support our consumers in living an active lifestyle,” said Nestlé Managing Director Shivani Hegde.