Nestle launches plant-based burger in US

Friday, 4 October 2019 00:00 - - {{hitsCtrl.values.hits}}

Reuters: Food giant Nestle (NESN.S) launched its ‘Awesome’ vegan burgers in the US on Thursday, seeking to tap into the country’s growing craze for plant-based meat. The announcement by the Swiss-based company coincided with the launch of tests of Beyond Meat patties in North American restaurants by McDonalds, which is Nestle’s partner in the plant-based category in Germany. Nestle’s Sweet Earth brand will also roll out ‘Awesome Grounds’, made with the same plant-based protein that goes in to the burgers.