East West Marketing brings Vegemite back to Sri Lanka

Friday, 25 May 2018 00:00 - - {{hitsCtrl.values.hits}}

East West Marketing Ltd. (EWM), a fully-owned subsidiary of Nawaloka Holdings and one of Sri Lanka’s leading suppliers of FMCG and bakery products, has obtained the exclusive distributorship of Vegemite spread from its new manufacturer Australian Bega Cheese Group.

The renowned spread’s new look and content of B Vitamins vital for vitality, offers all local consumers the opportunity to once again enjoy the unique taste of Vegemite.

Commenting on brand, EWM Marketing Manager Prashan Costa said: “We are extremely excited to introduce the much-loved iconic spread to the local market. Our consumers relish the unique taste and know that Vegemite is a rich source of B vitamins necessary to maintain an active lifestyle.” The spread is virtually fat-free, with approximately 8.6 kcal in a 5g serving, and recognised as the perfect accompaniment for a delicious breakfast, lunch or snack and a recommended staple to be enjoyed as part of a balanced diet and active lifestyle. Highlighting the benefits of B vitamins through the primary message on the pack, Vegemite delivers a significant recommended daily intake of Thiamin, Riboflavin, Niacin and Folic Acid. The vitamins provide the vital boost needed to kickstart the day.

Responding to the preferences of consumers, Vegemite is ideally suited for vegetarians as it does not contain any animal derived ingredients. Furthermore, food ingredients incorporated in Vegemite meets stringent international safety and quality standards while conforming to all relevant legal requirements.

Vegemite is now widely available in all leading supermarkets island wide in three different size variants of 150g, 220g and 380g.

EWM has to date introduced an assortment of delicious and nutritious products adhering to international quality standards including Turkey brands, Bega and Almarai cheese, Real Fruit nectar and Saf Yeast, which are used today by Sri Lankans with abundant confidence.