Crysbro celebrates the festive season with launch of two new products

Friday, 20 December 2019 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka’s leading and largest Sri Lankan poultry manufacturer Crysbro recently unveiled its latest two-product range for the convenience of consumers.

Crysbro Chicken Liver and Crysbro Chicken Gizzard are the newest additions to its raft of high-quality offerings for consumers this festive season. The new products grant customers convenience and great value at a reasonable price.

Previously, the Crysbro Family product line had featured chicken drumsticks, chicken legs, chicken thighs, chicken breasts, chicken winglets and the large and affordable Crysbro Chicken Home Packs.

Crysbro is renowned for manufacturing golden yellow chicken, which is the richest source of Vitamin A and E among poultry as well as being packed with other nutritional elements and flavour.

Crysbro is the only Sri Lankan poultry manufacturer to receive ISO 19,000 certification for delivering healthy products. In addition, Crysbro also possesses the ISO 9000 and ISO 22,000 standards. Crysbro is the only poultry company in Sri Lanka to cover every aspect of the poultry industry. All Crysbro products undergo stringent quality tests, with the entire production process carefully monitored, before they are deemed ready for consumption.

Currently, Crysbro has a presence in five of the country’s provinces, providing business services to the rural masses as well as offering them an avenue to agricultural employment.

Commenting on the newest product line, Crysbro Senior Marketing Manager Amores Sellar said: “We have previously introduced a range of chicken products with a focus on customer convenience and the newly-introduced Crysbro Chicken Liver and Crysbro Chicken Gizzard significantly add to the quality of this collection. All Crysbro products are ISO certified and are undoubtedly the best poultry products in the market in terms of safety and quality.”

Established in 1972 with just 100 chicks and a deep desire to be a market leader in quality and innovation, Crysbro has emerged as Sri Lanka’s first and most sophisticated, fully vertically-integrated poultry producer.

Its operations span grandparent and parent farms, hatcheries, broiler farms and feed mills. This thriving ‘Farm-to-Fork’ concept has formed the core of its success. In turn, it has yielded unprecedented benefit for numerous stakeholders including direct and indirect employees, outgrowers, domestic maize farmers and ultimately Sri Lankan consumers.