Arimac Digital and Harpo’s Pizza partner to launch ‘Harpo’s Pizza Rush’

Friday, 14 February 2020 00:00 -     - {{hitsCtrl.values.hits}}

Harpo’s Founder and Chairman Harpo Goonaratne (right) launching the game with Arimac Founder and CEO Chamira Jayasinghe at The Bay Leaf on Wednesday – Pic by Daminda Harsha Perera 

IMI Games, Sri Lanka’s premier online gaming platform by Arimac Digital, has partnered with Sri Lanka’s first-ever home-grown pizza brand, Harpo’s Pizza & Pasta, to launch their brand-oriented gamification project ‘Harpo’s Pizza Rush’ on IMI games platform. This new experience allows the plethora of Sri Lanka’s ever-connected smartphone users and passionate foodies to play and win weekly prizes sponsored by the Harpo’s Pizza. 

‘Pizza Rush’ sees each player as an experienced Harpo’s chef, attempting to collect a mouthwateringly delectable array of baked Harpos pizzas while also gathering green-lined Cinnamon wood bundles and avoiding red-lined logs. Players island-wide will have a chance at winning weekly prizes that include gift vouchers to feast from Harpo’s Pizza.

Boasting over 50,000 downloads from 50 games in all three languages of English, Sinhala and Tamil, IMI Games now offers corporates the opportunity of hosting branded games on its portal. As a result, Harpo’s Pizza partnered with the company to launch ‘Harpo’s Pizza Rush’. Drawing inspiration from Harpo’s signature wood-fired oven and chef’s suit, this exclusive game sports a logo featuring the brand’s charismatic founder and Chairman Harpo Goonaratne.

Speaking on this new partnership, Gooneratne said: “The younger generation in Sri Lanka is one that is always connected and informed more than ever before, mostly through smartphones. They are also a generation that seems to be giving a lot more prominence to the overall quality of life, in terms of new experiences, food and finances, as opposed to just surviving. The partnership with IMI Games intends to capitalise on these facts to increase our engagement with this crowd while also allowing them to experience the high-quality food, drink and entertainment experiences of international standards we continuously strive to maintain at our establishments.”

Harpo’s will use IMI Games as its exclusive media partner in an attempt to reach its target audience. With an already-built audience of young nationals, IMI Games is, therefore, the ideal platform on which corporates can run their customer engagement activities.

Echoing similar sentiments, Arimac Founder and CEO Chamira Jayasinghe said: “Through IMI Games we have continuously proven our expertise in catering to the trilingual gaming market of Sri Lanka – there is something for everyone. We are also happy to announce that we have also opened up our mobile gaming portal to help brands take advantage on world’s steep movement to digital and increase engagement with their younger target audiences in a completely novel yet predictably successful way.”

IMI’s platform will also allow game developers to upload games onto the portal and earn money for their developments. Users can access the portal via a monthly subscription model and ad-hoc bundles. Gamers can earn IMI coins, a form of virtual currency, as rewards to be used for in-app purchases which include unlocking premier games, lifelines, etc. 

IMI Games will be dipping its toes in the international waters of Fiji, Australia, Indonesia and Pakistan within the next 12 months – connecting gamers and developers to share invaluable experiences and industry knowledge across all countries.