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Violence and country branding

Monday, 23 June 2014 00:02 - - {{hitsCtrl.values.hits}}

It takes decades, if not centuries, to build a country brand. It takes only a few irresponsible acts to significantly negate all the hard work that multiple stakeholders have put into building a country brand. The perception damage caused, locally and internationally, can take much long cure than the physical damages.

So, let’s put country brand above all and not let any of the sub-brands negate the ‘mother brand’. The blame game will not take us anywhere. The need of the hour is reflection, reconciliation and re-building our country brand – by all stakeholders.