Love: Falling in ‘love’ with your strategies, when in fact they should be clinically challenged on a regular basis. Strategies must be market-responsive, hence even be prepared to ‘kill’ your own strategies if need be!
Ego: When senior management start taking ‘proprietary ownership’ of strategies and it becomes the basis of boosting their egos!
Awards: When corporate awards become the primary source of ego and job satisfaction, strategies tend to be made for awards!
Fashion: Seeking novelty for the sake of novelty, blindly aping ‘buzz’ management concepts!
Clinical as it may sound; this does not underestimate the importance of ‘passion’ in executing strategy.