The time we have to 'consume' in a day is largely the same as we did decades ago. But per capita acquisition (of all forms of goods and services) has significantly increased. This means a lot of idling assets in our homes and offices, from cars to camera, from washing machines to wadrobes. On average, a car is used only 8% of a day. Not surprising the concept of a sharing economy (think Uber) has taken off. However, in a consumption driven global economy, if Uber reduces the number of cars being produced, that is arguably bad for the global economy. Therein lies the dilemma!