CIM provides glimpse of ‘Global Workplace of the Future’ to marketers

Thursday, 2 February 2012 00:00 -     - {{hitsCtrl.values.hits}}

The first CIM Tal-king Point Programme for the year 2012, titled “The Global Workplace of the Future” conducted by The Chartered Institute of Marketing (CIM) Sri Lanka Region, was held last week at The Ceylon Continental Hotel Colombo.

Mrs Chitrangani Herat Guneratne, Chairperson, CIM Sri Lanka Region, welcomed the impressive number of marketers gathered by giving a brief introdu-ction to the programme and highlighting the significance of being aware of evolving technological trends and its impact towards the future global workplace. “Most of us who work for Multi National Corporations (MNCs) or international organisations are aware of the technological transformations taking place at our own companies today,” she said.

The programme was conducted by its keynote Speaker Lewie Diasz, Chief Manager Consumer Finance at Nations Trust Bank Plc. Diasz, who has worked with some of the top brands of John Keells Group, is at present reading for his PhD at the University of Colombo and holds an MBA from the University of Wales. He also holds the status of Chartered Marketer and Certified Professional Marketer - Asia Pacific Region. Diasz commenced his presentation by revealing examples of successful global organisations who are taking the lead as future global workplaces by offering the most extraordinary perks and using the best technology available to date.  He then moved on to highlight some technological devices – 3D printers, hologram tables, media screens used as office windows - that would transform the future workplace and envisaged the demise of a central office, minimizing employees reporting to work.  Speaking of his own personal experiences, Diasz went on to explain the differences of the Generation labels of X, Y and Z and the newest ‘Gen A’ or Generation Alpha who would constitute of those born after 2010. He concluded by emphasizing that marketers should take note of the shifting needs of these generations and also adapt to the constant changes in technology that would shape the future to come.

The Chartered Institute of Marketing (CIM) Sri Lanka Region organizes many versatile events for the benefit of its members, thereby adding value to its membership and contributing towards excellence in the marketing profession of Sri Lanka.  The CIM Talking Point Series was initiated with the intention of enhancing the knowledge of marketers through discussions of topical themes and current trends. The series is also a part of the Continuous Professional Development (CPD) programme, which enables the members of the Institute to further their professional careers and earn 1.5 hours of Chartered Career Progress Development (CCPD) by taking part in the event.  The CIM talking Point Series also offers special benefits such as free placements to fifty Chartered Marketers and a 50 percent reduced discounted rate on tickets for all its members, while encouraging all members to avail themselves with such valuable programs.


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