If politics was a product

Monday, 28 March 2022 01:08 -     - {{hitsCtrl.values.hits}}

  • You have been alternating between Brand A and Brand B – for almost 75 years. More recently both these were rebranded, but with the same old ingredients!
  • Brand C has been available in the market for almost 40 years, but has barely got 5% market share. Perhaps their previous product re-calls still haunt them?
  • If you are unhappy with all 3 brands, then the only option is to create Brand D – with a new value proposition and new ingredients  
  • Which means we need to be ‘Prosumers’ of politics i.e. responsible for producing and consuming a new brand. Actually, an entirely new movement


Recent columns