WELOVEIT Studio develops ‘Avurudu with Dettol’

Saturday, 20 April 2013 00:00 - - {{hitsCtrl.values.hits}}

WELOVEIT Studio, a specialist social media solutions and an innovative design service provider, developed a social media engagement game catering for Dettol, through facebook, celebrating Avurudu. The competition will be on till 26 April 2013.

‘Avurudhu with Dettol’ is an engagement application bringing the traditional Avurudu environment and experience virtually to its fans. This is a first of its kind application in Sri Lanka, building cultural value throughout Sri Lanka as well as a global audience using new media.

Dettol Marketing Director Syed Tanzim Rezwan reiterated: “To create the festive excitement and to entertain our fans through knowledge we launched ‘Avurudhu with Dettol’ campaign on facebook. The application was developed focusing the ‘Lissana Gaha’ (grease pole) which is a traditional game in Sinhala and Tamil festivals. All winners will be entitled to win exciting gifts courtesy Dettol.”

This is a team based challenge, to which users can enter the game by liking the page and by sending an invitation via facebook to two of their friends to join the team to play. An avatar will be assigned with the player name.

The players will be asked a sequence of 18 questions out of which they will have to give 14 right answers for them to reach the ultimate goal, the flag. All questions are based on festival, Dettol and general knowledge with a timer to make the competition interesting. Each time a player gives a correct answer he/she will progress up the pole and if a player answers wrong the member descends by one level.

WELOVEIT Studio CEO Mohamed Ziham commenting about the promotion said that, “The concept was a fine example of our company’s mantra ‘communication redefined’. We have being able to step forward from the much used web based phenomenon of creating a ‘web page’ on facebook, and have developed an application which would constantly attract traffic to the client’s page resulting in a high profile engagement medium for the client.

“Dettol is a case study which portrays latest technological innovations in marketing, adding value to their customers, as a result of evolving consumer trends continuing to engage, entertain and reward its customers with more value.”

WELOVEIT Studio established in 2009, is a strategic communication design entity that specialises in social media solutions and web and interactive design services that help businesses improve their bottom lines. Its product portfolio encompasses catering to a vast range of services in the fields of web, print, interactive, search engine optimisation (SEO) and social media optimisation (SMO).