‘Union Manushyathwaya’ has continued to deliver strong and dependable solutions for a host of Sri Lankan individuals and families during the last six months in 2016. The Company’s Corporate Social Responsibility Program remained committed to raising awareness on thalassemia and preventing the spread of dengue, along with the creating maximum impact to raise awareness about preventing from diabetes.
Union Manushyathwaya, the CSR Brand of Union Assurance (UA), took another important step recently with the launch of a national program titled ‘Union Manushyathwaya – National Dengue Awareness Campaign’. All UA branches and respective Divisional MOH offices came together to execute this nation-wide initiative.
A special leaflet was developed with the assistance of the National Dengue Control Unit. A 1-2 km area was identified in and around UA branches where the DMOH office staff including PHIs visited houses to conduct inspections and raise awareness. Approximately 4,000 life insurance advisors of Union Assurance along with MOH office staff, PHIs and volunteers in the area joined this program. As a result of their efforts, 61 programs were carried out simultaneously on a single day which was a huge success.
“The Public Health Department has worked with Union Assurance over the years. As a private organisation they have been actively supporting our initiatives on dengue awareness and it is indeed commendable to see their involvement to eradicate dengue,” said Dr. Ruwan Wijayamuni, Chief Medical Officer of Health, of the Public Health Department of the Colombo Municipal Council.
Thalassemia is a blood disorder which could inhibit the normal development of haemoglobin in the bloodstream. The condition is spread through the intermarriage of two positive carriers of the disease. It is an unfortunate, yet entirely preventable condition – for which awareness raising, at the earliest stage, is of utmost importance. During the past six months UA was able to create the required awareness among 5,319 people through 25 different programs.
Dr. Nilam, Consultant Pediatrician in-charge of the National Thalassemia Centre, stated: “It is important to get the message across to young people, who for lack of knowledge, maybe putting themselves and others at risk. Currently there has been a significant drop in the reported Thalassemia cases compared to the past records. We, at the National Thalassemia Centre, are grateful to the efforts of the team at Union Assurance in helping us achieve these goals.”
In addition UA also took the necessary steps to raise awareness among the community regarding one of the most risk full non-communicable diseases – diabetes. Under this initiative two diabetes pre-screening programs were carried out in the City of Colombo, raising awareness among nearly 178 people and diagnosing about 57 potential diabetes patients.
Dharshana Amarasiynghe, AGM – Marketing and Distribution at Union Assurance, commented, “Being good corporate citizens is a strong part of the Union Assurance philosophy. It is important to contribute to the development and well-being of our communities. To this effect, we are committed to continuing to make a strong impact through our CSR initiatives.”
Union Assurance’s expressed goal of creating healthier and secure communities is in line with their overall ethos of building partnerships with their stakeholders. These partnerships are based on the delivery of transparency, respectfulness, and convenience. The company will continue to deliver its promise of trust, with more programs designed to foster healthier communities in the future.