Saturday, 31 August 2013 00:00
“Born, bred and lived in Hatton all my life, owning a plot of land in the suburbs of Colombo has never been on my wish list. When the Diva team informed me that I’ve won a plot of land from the ‘Nidhan Ekka Idam’ promotion, I couldn’t believe my good fortune,” said B.B. Devika, the third lucky winner of the now famous Diva consumer promotion that gifts valuable land to winners.
The objective of this promotion was to reward the loyal consumers of Diva with a substantial payback program. In this context, the Diva team came up with a lucrative scheme where consumers could win three valuable plots of land in the suburbs of Colombo through a competition.
During the promotion that commenced in May this year, the Diva team has now selected the lucky winners for the three plots of lands through a raffle draw; each plot worth more than Rs. 1 million in value.
In addition to these grand draw winners, the brand has also selected daily lucky winners to receive a cash price of Rs. 10,000 throughout its 90-day promotion period. Consequently, Diva has thus given away a total prize package worth Rs. 4 million to its loyal consumers through this Diva ‘Nidhan Ekka Idam’ promotion.
Prior to B.B. Devika, B.D. Nadeesha Priyangani from Piliyandala and K.R.D. Kasun Dangalle from Ambepussa won two plots of lands, each with an extent of 10 perches from the Diva ‘Nidhan Ekka Idam’ consumer promotion in 2013.
For Montessori teacher and mother of one Nadeesha, winning land closer to Colombo was a dream come true and she said it would be an investment for her child’s future. For young 18-year-old school boy Kasun, this win came as a complete surprise and he too is planning to keep it for his future needs.
Marketing Manager Fiona Munasinghe, speaking on behalf of the Diva team at Hemas, said: “We have successfully completed the ‘Nidhan Ekka Idam’ promotion for 2013, which has been an important annual Diva event for the past two years. This year saw the highest consumer participation and more than 100,000 entries flooded in from all over the island.”
According to Fiona, this was proof of consumer loyalty towards the brand. “Diva offers a cost-effective yet qualitative laundry choice to the clever housewife. We will continue to add value to the housewives buying practices by offering more effective and smart laundry solutions,” concluded Fiona.
Diva, a flagship detergent powder brand of Hemas Manufacturing, was first introduced to the Sri Lankan market in 2003. Diva also has detergent soap and Diva White Power detergent powder, a superior washing machine compatible product in its product range. Hemas Manufacturing offers a wide range of products, many of which are household names in Sri Lanka, such as Baby Cheramy, Clogard, Kumarika, Pro Sport, Gold, Nimex and Velvet.