Saturday Dec 14, 2024
Saturday Dec 14, 2024
Saturday, 19 November 2016 00:00 - - {{hitsCtrl.values.hits}}
Swadeshi Deputy Chairperson/Managing Director Chulodhara Samarasinghe, Basnayake Nilame of Sabaragamu Saman Devalaya Kamal Seneka Ratwatte and officials from Swadeshi
Swadeshi Industrial Works PLC, the market leader in Sri Lanka for herbal personal care products, has sponsored the ‘Aloka Poojawa’ of the historic Sabaragamuwa Maha Saman Devalaya for the 15th consecutive year. Saman Devalaya is the repository for the Sacred Tooth Relic for 11 years in Sri Lankan history (from 1581 AD to 1592 AD).
Situated in the Ratnapura district, the Sabaragamuwa Maha Saman Devalaya was built in the 13th century in the reign of King Parakramabahu II. The existing structure was built in the reign of King Rajasinghe II in the 17th century. The ‘Swadeshi Khomba Aloka Puja Sathkaraya’ took place during the annual Esala festival. The illumination is done under the theme; ‘Swadeshi Khomba Aloka Puja Sathkaraya’.
Swadeshi Chairperson Amari Wijewardene said Swadeshi being a Sri Lankan owned company, considers safeguarding the culture and traditional heritage of Sri Lanka by supporting such activities as this annual Aloka Pooja, a duty and also a debt the company owe towards mother Lanka.
She further observed, Swadeshi illuminates places of worship in the country for the benefit and ease of all worshippers and also with the intention of educating younger generation on the importance of safeguarding the country’s culture and heritage. The illumination is followed by a colourful cultural pageant which highlights Sri Lankan traditions and history of Sabaragamuwa.
Swadeshi also supports the Aloka Poojas of Kataragama Kiri Wehera, Ruhunu Kataragama Maha Devalaya, Devundara Sri Vishnu Devalaya, Redigama Ridi Viharaya, Dambadeniya Raja Maha Viharaya and Keragala Raja Maha Viharaya annually.
The pioneer and market leader in the herbal personal care category in Sri Lanka, The Swadeshi Industrial Works PLC, was incorporated in 1941. Among the pioneer brands of Swadeshi are Khomba Herbal, Khomba Baby, Rani Sandalwood, Rani Rose, Safeplus, Apsara, Perlwite, Lak Bar, Lady, Black Eagle (Perfume and After Shave), Swadeshi shower gel range and the one and only kids range ‘Little Princess’.
The company recently introduced Khomba Deo Fresh Soap which contains natural Margosa oil with lemongrass. The new Khomba Deo Fresh soap takes away body odour and makes you feel refreshed and energised.
The company also manufactures and markets the top herbal soap brand Khomba Herbal and heritage beauty soap brand Rani Sandalwood.
