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Saturday Dec 14, 2024
Saturday, 19 March 2016 00:00 - - {{hitsCtrl.values.hits}}
Swadeshi Industrial Works PLC, the market leader in Sri Lanka for herbal personal care products, has sponsored the ‘Aloka Poojawa’ of the historic Keragala Raja Maha Viharaya for the Duruthu full moon Poya day. The illumination is done under the theme; ‘Swadeshi Khomba Aloka Puja Sathkaraya’.
Situated in the Gampaha district, the Keragala Raja Maha Viharaya was built in the 13th century in the reign of King Vijayabahu during the Dambadeniya Kingdom. The ‘Padmawathi Piriwena’ was established in the Keragala Raja Maha Viharaya in the reign of King Parakramabahu VI in the 15th century.
Swadeshi Chairperson Amari Wijewardene said Swadeshi being a Sri Lankan-owned company, considers safeguarding the culture and traditional heritage of Sri Lanka by supporting such activities as this annual Aloka Pooja, a duty and also a debt the company owes towards mother Lanka.
She further observed, Swadeshi illuminates places of worship in the country for the benefit and ease of all worshippers and also with the intention of educating the younger generation on the importance of safeguarding the country’s culture and heritage.
In 2013 the ‘Sri Dalada Maligawa’ of historic Dambadeni Raja Maha Viharaya and the ancient murals were renovated by Amari Wijewardene to bring back its past glory.
Amari Wijewardene is the great granddaughter of Helena Wijewardene Lamatheni, who initiated renovations of the Kelaniya Raja Maha Viharaya in 1927.
Swadeshi also supports the Aloka Poojas of Kataragama Kiri Wehera, Ruhunu Kataragama Maha Devalaya, Sabaragamu Maha Saman Devalaya, Devundara Sri Vishnu Devalaya, Redigama Ridi Viharaya and Dambadeniya Raja Maha Viharaya.
The pioneer and market leader in the herbal personal care category in Sri Lanka, Swadeshi Industrial Works PLC, was incorporated in 1941. Among the pioneer brands of Swadeshi are Khomba Herbal, Khomba Baby, Rani Sandalwood, Safeplus, Apsara, Perlwite, Lak Bar, Lady, Black Eagle (Perfume & After Shave), Swadeshi shower gel range and the one and only kids range ‘Little Princess’. Swadeshi recently added a brand extension to their heritage beauty brand ‘Rani’. Rani Rose Essence Soap with Rose and Pomegranate keeps your skin extra soft and perfumed, priced at 100 g Rs. 48.
The company also manufactures and markets the top herbal soap brand Khomba Herbal and heritage beauty soap brand Rani Sandalwood.
