Swadeshi enlightens 13th Aloka Pooja of Kelaniya Raja Maha Viharaya

Saturday, 14 January 2012 00:00 -     - {{hitsCtrl.values.hits}}

Swadeshi Industrial Works PLC, Sri Lanka’s pioneer herbal-based personal care products company sponsored the Aloka Poojawa of the Kelaniya Raja Maha Viharaya for the 13th successive year through the company’s flagship brand Kohomba, the first herbal soap manufactured in Sri-Lanka. The Aloka Pooja was held from the 05th to the 08th January 2012.

The Kelaniya Raja Maha Viharaya was built as a monument to the third and final visit of Lord Buddha to Sri Lanka. Built in the reign of King Kirthi Sri Rajasinghe, the temple is dedicated to God Vibishana, one of the four guardian gods of Sri Lanka.

As a part of its annual CSR programme, Swadeshi supports the Aloka Poojas of all the temples that honour the four guardian Gods of Sri Lanka, Kelaniya Raja Maha Viharaya - God Vibishana, Ruhunu Kataragama Maha Devalaya - God Kataragama, Saman Devalaya Ratnapura - God Saman and Devundara Uthpalawarna Sri Vishnu Maha Devalaya - God Uthpalawarna Sri Vishnu. In addition, the Company supports the annual Aloka Poojawa of the Dambadeniya Raja Maha Viharaya encouraging traditional and religious practice.

“We are honoured to have supported this event for two decades being a truly Sri Lankan brand, we will continue to be a part of this blessed path, which I believe would also bring righteous blessings to whole of Sri Lanka,” commented Amari Wijewardene, Managing Director and Chair person of Swadeshi Industrial Work. Swadeshi Industrial Works PLC complies with the ISO 9001:2008 International Standards for Quality Management Systems and produces a portfolio of brands in a range of categories that include Rani Sandalwood soap, Khomba herbal beauty soap, Khomba baby range, Khomba herbal shampoos, herbal liquid soaps, herbal facial wash, herbal creams, floral perfumes, laundry soaps, liquid detergents and cleaners. In an effort to strengthen the local manufacturing and to cater to the local market needs.

Amongst the product portfolio Apsara Venivel, Perlwite, Lak Bar, Lady Perfume and Black Eagle Gents Cologne Spray & After Shave are strongly perceived amongst the mass. Swadeshi plays a pivotal role in developing the Sri Lankan economy through promoting “Be Sri Lankan, Buy Sri Lankan” concept.

The company laboratory performs extensive research and development and Safe Plus is a result to a growing consumer need. As a company, The Swadeshi Industrial Works PLC has made rapid progress by constantly upgrading its manufacturing process, investing in new technology and infrastructure. Today Swadeshi operates a large modern factory equipped with-the latest soap finishing equipment, resulting in very high quality finished soaps and personal care products.