Sri Lanka Institute of Marketing (SLIM) held a community driven CSR project, blood and human organs donation campaign for the second time recently at SLIM Business School in Colombo.
Through this campaign SLIM encouraged its students and stakeholders to donate blood and sign up to donate human organs to the sick, less fortunate and needy people. Thus, eyes and tissue donations were amalgamated with the blood donation program. SLIM students showed much eagerness to sign-up for the donation of eyes, tissues and limbs.
SLIM and Colombo SLIM Students’ Association organised the Blood Donation campaign together with the National Blood Transfusion Service, Human Tissue Bank and Sri Lanka Eye Donation Society. The drive was carried out with the theme, ‘Be a Hero’.
All stakeholders of SLIM extended their fullest support to make the campaign successful with over 100 students participating in the campaign.
SLIM CEO and Executive Director Sanath Senanayake said: “SLIM conducted this blood and organs donation campaign to shed light on social responsibility. True marketers always make emphasis on social responsibility. CSR projects such as these add value to the effort made by SLIM in elevating the status of marketing in Sri Lanka.”