Milo Cycle Parade paints Colombo green with 1,000 cycles

Saturday, 15 October 2016 00:00 - - {{hitsCtrl.values.hits}}

Over 1,000 children and their familiescelebrated World Children’s Day with Milo at the grand finalé of the popular ‘Mom, Me and My Milo’ campaign, painting the streets of Colombo green in a mega Milo Cycle Parade, which was followed by a grand carnival.

“The keen participation is a testament to Milo’s strong association with kids who love an active lifestyle, and progressive moms who take pride in giving their kids the best nutrition,”said Nestlé Assistant Vice President Beverages, Norman Kannangara.

The event helped kids bond with their mothers and instilled the importance of a healthy lifestyle via games and other activities. It featured a special Nestlé Nutri-Corner for free nutritional counselling on the importance of having a healthy breakfast every day.

“Milo has always encouraged children to lead an active lifestyle. We have been a strong supporter of school sports for over two decades and are proud to have nurtured young talent and empowered hundreds of thousands of promising athletes every year,” said Nestlé Lanka’s Managing Director, Shivani Hegde.

The ‘Mom, Me and My Milo’ campaign, taking place for the second consecutive year, required kids to take selfies with their moms and a Milo pack to enter the program, where 1,000 lucky winners were selected via a raffle draw to win Milo branded bicycles.