Microsoft named among ‘Top 3 Best Corporate Citizens for 2012’ by Corporate Responsibility Magazine

Saturday, 26 May 2012 01:00 -     - {{hitsCtrl.values.hits}}

Corporate Responsibility Magazine has announced that Microsoft was named among the ‘Top 3 Best Corporate Citizens for 2012’ in its Best Corporate Citizens list.



CR Magazine’s ‘100 Best Corporate Citizens List’ is known as one of the world’s top corporate responsibility rankings. Now in its 13th year, the list ranks companies based on publicly available information in seven categories: environmental impact, climate change, human rights, philanthropy, employee relations, financial performance and governance.

It is a considerable honour to have been ranked so highly on this prestigious list alongside other companies that have devoted so much and made such sizable contributions to society.

For Microsoft, corporate citizenship is core to the company mission of helping people and organisations around the world realise their full potential. As the company has grown, its commitment has extended far beyond its own products and services and has been amplified many times over through its partner network – including its non-profit partners, with whom it works closely to apply its business skills, technology and company resources to serve the communities where it lives and works around the world.

Microsoft was founded on the belief that putting technology in the hands of individuals could enrich and improve their lives and it has invested heavily in improving individuals’ access to technology.

However, it has recently identified a more complex issue that extends beyond technology access and cuts across economic, geographic and social boundaries. This issue is the opportunity divide for youth.

Around the world, new skills and experiences are needed for new economies, but the approach to educating and training young people for this new world isn’t keeping apace. While some young people are prospering, those on the other side of the opportunity divide lack the skills, education, experiences, and connections to employment that are required to survive and thrive.

According to a recent International Youth Foundation report, ‘Opportunity for Action,’ nearly 75 million young people were unemployed worldwide in 2011. This equates to an unemployment rate of 12.7%, which is more than double the rate for people over the age of 25. And, for those young people who have jobs, it is concerning to note that many are working in poor conditions for very low pay with no safety nets for protection.

Indeed, youth today comprise 25% of the world’s working poor. Another alarming fact is that only 44% of youth worldwide have access to a high school education, which is one of the most basic requirements for gainful employment.

Addressing the challenges facing youth is critical to the economic future of all countries and regions around the world and Microsoft’s desire to help them create a real impact for a better tomorrow. Therefore, Microsoft is focusing on helping youth cross the opportunity divide by empowering them to imagine and realise their full potential through a number of programs.

These programs include empowering non-profits around the world with cash donations and free software – nearly $1 billion in 2011 alone – to address issues of technology and workforce training, especially among the youth population. They also include working with millions of teachers to build their technology skills and reach students in new ways through innovative practices in their classrooms.

And, Microsoft is including engaging students directly as well… in this year alone, it helped more than 350,000 students from nearly 200 countries develop technology solutions to address the world’s toughest societal problems through the Microsoft Imagine Cup competition. It has even provided a select number of those students with a cash grant to help them bring their ideas to market.

These are just a few of the programs to empower youth to change their world. Microsoft invites you to learn more about its work in this area and join it in creating opportunities for today’s global youth. See http://blogs.technet.com/b/microsoftupblog/archive/2012/04/18/cr-magazine-announces-2012-best-corporate-citizens-list.aspx.

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